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After years of Samsung being often mocked for blatantly copying Apple products, the South Korean firm has pulled out. It already showed last year that it can make a good phone itself, and this year it raised the bar even higher. The latest Galaxy S7 and S7 Edge models are putting significant pressure on Apple, which will have a lot to do in the fall to fend off its competitor's attack.

The biggest rival of iPhones is without a doubt the phones of the Galaxy S series. Apple has long paid for the innovative market leader, but in recent years it is not so clear. The competition has worked on itself, and today it is far from just Apple, which will bring something to the market that has not been there before and set the direction for several years ahead.

Samsung, in particular, has stepped up significantly after a period when it seemed as if its designers were just sketching everything that came out of the California workshops, and in the latest Galaxy S7 phones, it has shown that it can create products as good as Apple. If not even better.

The first reviews that appeared this week on the new South Korean flagship are very positive. Samsung is getting praise, and Apple will have its hands full in the fall to introduce a similarly successful product. In some areas, such as software, Apple will already have the upper hand, but Samsung has shown several elements that they should consider in Cupertino.

Five and a half inches isn't like five and a half inches

Samsung chose a slightly different tactic this year than a year ago. He introduced two models again – Galaxy S7 and Galaxy S7 Edge, but each only in one size. While last year the Edge was more of a marginal issue, this year it is a clear flagship with 5,5 inches. The 7-inch display remained on the Galaxy S5,1 without curved glass.

So the Galaxy S7 Edge is currently a direct competitor to the iPhone 6S Plus, which has the same 5,5-inch display. But when you put the two phones next to each other, at first glance you would probably hardly guess that they really have the same screen size.

  • 150,9 × 72,6 × 7.7 mm / 157 grams
  • 158,2 × 77,9 × 7.3 mm / 192 grams

The numbers mentioned above show that Samsung has created a phone with the same screen size, but it is still 7,3 millimeters lower and 5,3 millimeters narrower. These millimeters are really noticeable in the hand, and even such a large device is much easier to control.

For the next generation of iPhone, Apple should consider whether it is worth basing on unnecessarily wide and equally large (albeit characteristic) bezels, and not finally come up with a different design instead. The curved display also helps Samsung in more pleasant dimensions. Although there may not be such a software use for it yet, it will save valuable millimeters.

The weight should also be mentioned. Thirty-five grams is again something you can feel in your hands, and there are many users for whom the iPhone 6S Plus is simply too heavy. The fact that it is four-tenths of a millimeter thicker in the final version of the Galaxy S7 Edge does not matter much. On the contrary, it can be beneficial. It makes no sense to chase after the thinnest phone for its own sake.

Waterproof and fast charging for every phone

After a one-year absence, Samsung has returned water resistance (IP68 degree of protection) to its Galaxy S series. Both new phones can last up to half an hour submerged one and a half meters below the surface of water. It doesn't mean you should go swimming with your phone, but it will definitely protect your device from accidents like spilling tea, dropping it in the toilet, or just plain rain.

In today's world of smartphones costing tens of thousands, it's fascinating that water resistance is still such a rarity. Samsung is far from the first to protect its products from water, but at the same time there are a number of companies behind it that do not provide such protection. And among them is Apple, which customers often blame when their iPhone - often by accident - meets water.

Apple should take an example from its South Korean competitor in another area that many would certainly like to take for granted - charging. Once again, Samsung's phones have both fast charging technology and the option to charge wirelessly.

We have often read about the fact that the next iPhone will be able to charge without a cable in recent years. But Apple hasn't prepared anything like that yet. At least with the charging speed, he could do something already this year, when it is said that wireless charging - for the reason that the current options are not good enough for Apple – we won't see it this year. The Galaxy S7 can be charged from zero to almost half in half an hour. Here, too, Samsung scores.

Apple doesn't have the best displays and cameras anymore

Apple's Retina displays, which it put in iPhones and iPads, have long paid for the best that could be seen on mobile devices. However, progress does not stop even in Cupertino, so this year Samsung again came up with significantly better displays, which was also confirmed by expert tests. Looking at the Quad HD displays on the Galaxy S7 and S7 Edge is simply a better experience than looking at the Retina HD displays of the iPhone 6S and 6S Plus.

Unlike Apple, Samsung is betting on AMOLED technology and already speculations begin to abound, if this does not force the iPhone manufacturer to switch from LCD to OLED even earlier than originally planned. One telling statistic: the pixel density on the Galaxy S7 Edge is 534 PPI, the iPhone 6S Plus offers only 401 PPI on the same size display.

And Samsung is also receiving praise for its new cameras. Virtually everyone who has held its new phones in their hands says that even thanks to several new technologies, these are the best cameras Samsung has ever introduced, and most also agree that the results from them are better than what iPhones can provide.

Healthy competition is good competition

The fact that Samsung was able to present a quite innovative product, which some have even called the best smartphone today, is very positive. It puts pressure on Apple and finally presents the healthy competition that was so lacking in earlier years – largely due to Samsung just trying to copy Apple.

Apple is far from having a secure place in the limelight and cannot afford to introduce just any iPhone in the fall. And it may well happen that in the end it will be him who will catch up with his rival.

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