Philip Houska Smartphone market research under the baton Strategy Analytics showed interesting numbers, when Samsung increased its dominance in the number of smartphones sold, Apple remains second. During the fourth calendar quarter of 2015, the South Korean company sold around 81,3 million smartphones, which is 6,5 million units more than Apple (74,8 million). The entire three-month period also included the usually strongest holiday season.
Global smartphone sales last year increased by 2014 percent compared to 12, when around 1,44 billion devices were sold last year. Apple made a significant contribution to this number, which sold around 193 million phones, but the clear leading position was defended by Samsung, which has a considerable lead over all competitors with 317,2 million phones sold.
When comparing the numbers from Q4 2014 and Q4 2015 (which are the same as the fiscal Q1 of the following year, which Apple uses when announcing financial results) the Californian company suffered a little, as its market share decreased by 1,1 percent (to 18,5 percent). On the contrary, the South Korean rival improved slightly, specifically by 0,5 percent (to 20,1 percent).
Overall, Samsung held 22,2 percent of the market last calendar year and Apple 16,1 percent. Huawei was behind by less than nine percentage points, and Lenovo-Motorola and Xiaomi hovered around a five percent share.
Apple and Samsung thus control a significant part of the market with a joint share of almost two-fifths. However, the fundamental advantage of Samsung lies in the fact that every year it releases dozens of different models of its phones, which then flood different markets around the world. In contrast, Apple only offers a few models, so it's not too surprising that Samsung has an overwhelming lead in the number of units sold.
In the next quarter, however, Apple for the first time in history expects a year-on-year decline in iPhone sales, so it will be interesting to see whether Samsung will also experience reduced demand, or whether it will increase its share of the smartphone market even more in 2016.
Source: MacRumors
Photos: Macworld
Well, that's nice, but even though Samsung sold more, its profit from phones fell by about 40%, while Apple's profit rose slightly.
And the most important thing is how much was in your bank account. ;)
so
started ringing in the cash register... important for shareholders / I also have 70 shares / but quality is important for the customer...
I say it's a good right. This means that for the sake of investors (shareholders), Apple must now come up with something really interesting. It is not possible to sell "only" slightly modified versions of the advice to the bike.. The tribute must add something, which in turn will be due to the iPhone :). Anyway, I'm satisfied.. 6S Plus is the devil and its performance is brutal.. the photo is amazing and the size suits me perfectly.. iOS is god and Android can be buried. It's enough that I take care of the phones in the family, they run on Android.. bleeeee.. :)
I also have a 6s Plus and it's a very nice piece, and I mostly agree, but the camera is not famous - I'm used to a different league from the Lumia 1020 - it was a famous camera. Although the iPhone is far better in terms of functionality and practicality, if you play around with the manual setting of the 1020 1/1,5 megachip with 41MPx, glass ASPHERICAL optics with a great aperture of f2,2 (you have to take into account a completely different chip size) and xenon flash, in an application that basically enabled professional settings and shooting in RAW (DNG), so he got a photo with a quality that far exceeds that of the iPhone 6s Plus.
I consider the iPhone camera to be the biggest weakness.
The attached photo has a slightly reduced quality, otherwise it cannot be inserted, but still...