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There's no denying that the Samsung Galaxy S7 and its "curved" Edge version is one of the best Android phones on the market. Server DisplayMate but by he came with a detailed expertise of the device's display and declared it to be the best display ever used on a phone. So the question is - will the South Korean competition force Apple to switch to OLED technology more quickly?

Although the Samsung Galaxy S7 looks virtually identical to its predecessor, the S6, the difference is noticeable in terms of hardware, including the display. It achieves up to 29 percent higher brightness, which fundamentally improves the readability of the display in bright sunlight. At the same time, the OLED panel used is more economical.

With its brightness, color accuracy and contrast, the Galaxy S7 even equals Samsung's phablet with the Note 5 designation, which is a truly excellent result considering the difference in the size of the diagonals of both phones. The latest Samsung stands out on the market by using a special sub-pixel technology, thanks to which much sharper images can be displayed.

This technology treats red, blue and green sub-pixels as individual picture elements. DisplayMate claims that this technology makes the display resolution appear up to 3 times higher than displays that render pixels in the normal way.

[su_pullquote align=”left”]OLED panels can be thinner, lighter and can do with narrower bezels.[/su_pullquote]The improvements are closely linked to Samsung's progress in the development of OLED displays, which have many advantages over LCD panels. OLED panels can be thinner, lighter and can do with narrower bezels. But this compactness is not the only advantage. OLED displays also have a faster reaction time, wider viewing angles and also enable the so-called always-on mode, thanks to which it is possible to permanently display important information such as time, notifications, etc. on the display.

Compared to LCD displays, the OLED panel has the advantage that each individual sub-pixel is directly powered, which guarantees more accurate color rendering, more accurate contrast and a kind of "integrity" of the entire image. In most cases, the OLED display is also more economical. The LCD display is more energy efficient only when displaying white, which is also the only color it displays more accurately. OLED now wins when displaying classic color content, but LCD still has the upper hand when reading text on a white background, for example.

The iPhone has been using LCD technology since its first generation introduced in 2007. However, according to the latest rumors, we could expect an OLED display already in the successor to the iPhone 7, i.e. next year. However, Apple is still waiting for the OLED technology to progress in its development to the point where the company's management is sure of the benefits of its deployment.

Tim Cook's company is mainly bothered by the shorter lifespan of OLED panels and their higher production costs. So far, the Apple Watch remains the only device in the Apple portfolio that uses this display. Their display is tiny – the 38mm version of the watch has a 1,4-inch display, while the larger 42mm model is fitted with a 1,7-inch display.

Source: DisplayMate, MacRumors
Photos: Kārlis Dambrāns
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