David Hanak This morning, information about a new feature in iOS 11 appeared on the web, which was previously unknown. Apple's new mobile operating system will arrive in less than a month (that is, if you're not testing it as part of the developer or public beta version and have access to it now), and the Safari browser will get a new extension. Newly, it will no longer support Google AMP links, and all links containing them will be extracted from them in their original form. This change is welcomed by a large number of users, as it is AMP a frequent source of criticism.
Very nice: when sharing AMP pages to iMessage or Reading List, iOS 11 Safari automatically removes AMP's crap from the URL. Go Apple? pic.twitter.com/aHgSMcofUv
- Federico Viticci (@viticci) August 23
Users (and web developers) don't like the fact that AMP freezes the classic url links of websites, which it converts into this simplified format. This results in the fact that the original place on the website where the article is stored is subsequently harder to find, or is completely replaced by the home link to Google.
Safari will now take AMP links and extract the original url from them when you visit or share such an address. This way, the user knows exactly which website they are visiting and also avoids all the simplification of content that is associated with AMP. These links remove all redundant information found on a specific web page. Whether it's advertising, branding, or other linked links to the original site.
Source: The Verge
You obviously don't understand what's going on in iOS 11 in Safari. Safari doesn't end with no support. And it doesn't go against Google at all. Google itself encourages browser developers to use the classic URL, not the AMP version, when EXPORTING links. Yes, Safari is the first browser to do this, but it doesn't throw anything away. It's just providing a human-readable URL when it's exported –> a human will likely work with it.
The new website is horrible. Articles can't be read at all on an iPhone in portrait mode, very difficult to read in landscape mode, and it's a mess on a 13″ macbook. That didn't really work out.
New website? but we don't have a new website.