Jaromir Miko Vast majority commercial these days, the company publishes financial results for the past quarter, which was also the last quarter of the decade. It was also interesting from a technological point of view, as many companies announced interesting products. For example, the iPhone 11 was a complete phenomenon, and the situation regarding AirPods is such that their delivery time has been shifted again, this time to the beginning of March. Some companies do but by didn't do well, Samsung recorded a year-on-year drop in profits of almost 40% % and game console salesí have also slowed down, especially due to the announcement of the next generation in the form of the PlayStation 5 and Xbox Series X with releases towards the end of this year.
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Apple again he boasted record numbers, but announced at the end of 2018 that it would no longer publish the amount of products sold, but only their sales. The company justified this by saying that this is not a very important indicator, especially when it started selling products in different price ranges. Coincidentally, also in time, when it was widely assumedy and also met concerns about stagnant product demand. From a layman's point of view, you could say that Apple just doesn't want to use the word "decline" so many times in its statistics than the magic word "growth". After all, Microsoft also stopped releasing console sales numbersí Xbox One when it wasa several times lower than the numbers of the competing PS4.
The exact opposite situation has now occurred at Google's parent company, Alphabet. For the first time ever, it announced financial results in the style of publishing individual platform statistics, thanks to which we were able to for the first timezknow how services like YouTube or Maps are doing. Je to also an interesting advertising platform for a company that generates the vast majority of profits from advertising services.
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However, several factors preceded this change. The first, probably the least important, is the fact that the former director of the Android division and later the executive took over the management of the companyý CEO of Google Sundar Pichai. Founders Sergey Brin and Larry Page continue to remain on the board council company. In addition, however, the company has been unable to meet the expected results for a long time. Operating profit was $9,3 billion despite the company expecting $600 million more. This is the tenth time that Google has failed to meet its expectations. It also did not achieve salesy the expected 46,9 billion, amounted toy "only" 46,1 billion.
So it can be said that the disclosure of details was a way to at least temporarily satisfy investors who might have doubted the popularity of individual services. And to cover their eyes from the fact that the company cannot fulfill its promises. Still, it's interesting that YouTube's annual revenue has surpassed $15 billion, which means annual earnings of $7,50u for each user of the platform. But the company believes that YouTube still has the potential for economic growth.
Cloud services, on the other hand, are exceeding expectations and this year shouldy make $10 billion. It's still not much compared to competitors Amazon Web Services and Microsoft Azure, but the fact that this division is growing can make investors happy. What is the search?if, it posted $27,2 billion in revenue last quarter alone.
From a full-year perspective, however, Google improved, reporting 18% growth, or $162 billion. The company also grew in terms of the number of employees, while in 2018 it employed 98 people, by the end of 771 it was already 2019.
Source: WSJ
