Tomas Chlebek [su_youtube url=”https://www.youtube.com/watch?v=fK_zwl-lnmc” width=”640″]
A few days ago, Taylor Swift on her Twitter she published new ad for Apple Music. She added only a few hashtags and the words "Based on true events".
The ad takes the form of a one-minute video. In it, the singer first puts on her headphones and selects a playlist compiled for running labeled #GYMFLOW on Apple's streaming service. This is complemented by her internal monologue commenting on her dislike of cardiovascular exercise.
The playlist is full of hip-hop songs with titles like (translated) "I Don't Like", "Disgusting" and "I'm the Boss". Taylor drops the first track, "Jumpman" by Drake and Future.
Based on true events. #TAYLORvsTREADMILL @applemusic @Drake @ 1Futurehttps://t.co/ryUY3Yz7Prhttps://t.co/1eIHjoVIFU
- Taylor Swift (@ taylorswift13) 1. April 2016
With an aggressive look on his face, he starts running on the treadmill and raps along with the artists. It doesn't take long for her arms to perform almost as many (definitely more varied) movements than her legs. However, while Taylor is known, among other things, for her specific dance creations while listening to black music, treadmills are known, among other things, for their treachery. The combination of both results in a pop star lying on the ground, not from exhaustion.
It is perhaps unexpected that the danger of injury should be a positive advertisement. But it doesn't contain any comment that the audience shouldn't try what they saw at home - so the point can be considered more when Taylor, perhaps full of determination, raises her head from the ground and continues rapping (we won't find out if she goes back to the treadmill). . This is followed by just a black area with white inscriptions "Disruptively good", "All the music you want" and the Apple Music logo.
Too bad she didn't really fit the handle. At least for those sweeping negro moves.
Well, that's probably anti-advertising. I click 10 times before I play something, and then there is some hit for our minority.
I don't have any experience with Apple Music myself, but from the video I didn't find the procedure for selecting a song too complicated. The amount of taps on the display was determined simply by her choosing what to play from multiple options (she gradually specified narrower criteria).
Exactly.
I use AM and it's a simple and logical app/service.
I also use AM, since the very beginning, and it is very logical and not annoying at all, for example, how it has to switch between searching in its own music / playlists and in AM + overall, the model of simplicity is a lot of useless nested menus from nowhere to nowhere and for nothing . It's great how long it takes before the song even starts (they've already removed it from the many seconds before, but Spotify starts like this immediately), it's great how it still can't reliably resolve duplicates in playlists, and I also love when I delete something from the playlist and it gets deleted also in another (but maybe not, it depends on the mood) and I could go on for a long time with the list of nonsense, unfinished works and bugs...
But I understand that you have to be happy with Apple these days for the fact that the application does not freeze and the environment on the iPhone 6s only breaks to a reasonable extent.
And as an aside, I would also add that it probably won't make sense to argue about (again) another music social network that is absolutely not managed, and in general the interaction between AM users, which is simply absolutely zero, and the worst of all major streaming services, although even this aspect of Apple at he emphasized the launch and wanted to attack such a SoundCloud as well. I also enjoy the supposedly unique Beats 1 radio, which was supposed to play modern all-genre music, but every time I play it, I almost exclusively hear monkey screams similar to those in the video.
Well, as far as the music on the radio is concerned, you probably have no taste for modern music.
As for bugs etc., I don't have anything like that on the 6s Plus and the application runs smoothly.
I mostly download music by searching for albums or using the selection - both are worse with Spotify. And from this you can play music in one click.
Spotify and AM are both different to control. Anyone who uses AM as Spotify will encounter the same applies to Spotify. For me, AM is better integrated and simpler.
You can always improve. There are some bugs in AM, but overall it still seems like an obvious choice to me (for iPhone users). I have no problem with the streaming speed, the application is well integrated and the environment is sufficiently clear.
Also, the need to racially connect with fans of other music genres than mine has not yet arrived.
I will answer both at the same time and, given the reactions, only in points.
I don't think taste in modern music = non-stop ration of black music (hip-hop/rap).
If the application runs smoothly for you, incl. scrolling in AM content or playlists is simply a lie.
Streaming speed and app integration - music not previously cached/downloaded definitely doesn't play right away, again untrue, and nothing to do with connection or anything, I've verified that a long time ago and a lot of people complain about it.
Popular topic racism - yes, I know, white European to be slowly ashamed of his origin today. He is a racist by allowing himself to be born. Black anger (the last time I saw a very emotional one at the Oscars) about an unfair world and unequal opportunities must be obeyed on all fronts. Ideally with non-stop hip-hop from Beats 1 in your ears and more diversity in companies like Apple - based on skin color and who knows what else, not based on knowledge, of course this is not racism at all.
*I omitted the integration of the application in the penultimate paragraph - probably also because it is somehow not clear to me how the integration of the AM application is better than, say, Spotify.
I have Android. I tried AM Beta. Next to Spotify, it was comically amateurish. But it was beta so I don't know now. I stuck with Spotify. The main reason is that I have Spotify on my mobile, desktop and Smart TV. I can play a song on the desktop and then, for example, switch playback to mobile. Or the other way round. I choose songs on my mobile phone in my chair and it plays for me from a large computer that is connected to proper boxes. And it's quite a bomb on Smart TV too.