David Hanak Apple has won the top prize at the 97th Annual ADC Awards. This event focuses on awarding the best projects in the field of design, marketing and other commercial-creative projects for the past year. Apple managed to win the overall top prize for its iPhone 7 Plus ad, which was subtitled 'Barbers'. You can watch the commercial below.
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Amaya Toman The commercial 'Barbers' saw the light of day in May 2017, and in it Apple promotes its then flagship in the form of the iPhone 7 Plus. The advertising spot takes place in a kind of barber shop, where the working staff takes photos of finished hairstyles on the iPhone 7 Plus and then sticks the pictures in the window. These pictures are noticed by passers-by and the popularity of the business grows. You can watch the original spot below.
https://youtu.be/hcMSrKi8hZA
As for Apple, 'Barbers' was one of several spots dedicated to the new iPhones last year. In these advertisements, Apple mainly focused on the new Portrait photo mode, which has seen an evolutionary improvement in the current generation of iPhones. Other commercials on the same topic include, for example, the one with the title Take Mine or The City. The spot mentioned above was really successful at this year's ADC Awards. Not only did he win the prize for the best work in the competition, he also took first place in two other categories. The studio that was in charge of this project also received the Production Company of the Year award.
Source: Macrumors
