Close ad

Last Friday, a US jury ruled that Samsung knowingly copied Apple and awarded it billions in damages. How does the tech world view the verdict?

We brought you just a few hours after the verdict article with all the important information and also with the comments of the parties involved. Apple spokeswoman Katie Cotton commented on the result as follows:

“We are grateful to the jury for their service and the time they invested in listening to our story, which we were excited to finally tell. A large amount of evidence presented during the trial showed that Samsung went much further with the copying than we thought. The whole process between Apple and Samsung was about more than just patents and money. He was about values. At Apple, we value originality and innovation and dedicate our lives to creating the best products in the world. We create these products to please our customers, not to be copied by our competitors. We commend the court for finding Samsung's conduct intentional and for sending a clear message that theft is not right.”

Samsung also commented on the ruling:

"Today's verdict should not be taken as a victory for Apple, but as a loss for the American customer. It will lead to less choice, less innovation and possibly higher prices. It's unfortunate that patent law can be manipulated to give one company a monopoly on a rectangle with rounded corners or a technology that Samsung and other competitors are trying to improve every day. Customers have the right to choose and know what they are getting when they buy a Samsung product. This is not the last word in courtrooms around the world, some of which have already rejected many of Apple's claims. Samsung will continue to innovate and offer the customer a choice.”

As in its defense, Samsung used the generalization that it is not possible to patent a rectangle with rounded corners. It is sad that the representatives of Samsung are not able to make a proper argument, and by repeating the same weak phrases over and over again, they insult their opponents, the judges and the jury, and finally us as observers. The nonsense of the statement is confirmed by the fact that competing products from companies such as HTC, Palm, LG or Nokia were able to differentiate themselves sufficiently from Apple's model and thus did not encounter similar problems. Just look at the mobile phones designed by Google, the developer of the Android operating system itself. At first glance, its smartphones differ from the iPhone: they are more rounded, do not have a prominent button under the display, work with different materials, etc. Even on the software side, Google usually has no problems, which the company finally confirmed in this bold statement:

“The Court of Appeals will review both patent infringement and validity. Most of them are not related to the pure Android operating system, and some of them are currently under review by the US patent office. The mobile market is moving fast, and all players – including newcomers – are building on ideas that have been around for decades. We work with our partners to bring innovative and affordable products to customers, and we don't want anything to limit us."

While it's certain that Google took a strong stand against Apple with the launch of Android, its approach is not as reprehensible as Samsung's blatant copying. Yes, Android was not originally designed for touch phones and underwent a radical redesign after the introduction of the iPhone, but it is still quite fair and healthy competition. Perhaps no sane person can wish for a monopoly of one manufacturer over the entire industry. So it is somewhat beneficial that Google and other companies have come up with their alternative solution. We can argue about various details as to whether or not they are plagiarism of the original, but that is quite irrelevant. Importantly, neither Google nor any other major manufacturer has gone as far with "inspiration" as Samsung. That is why this South Korean corporation has become the target of legal proceedings.

And it's no wonder the court battles are as heated as we've seen in recent weeks. Apple came up with a real revolution in 2007 and simply asks others to acknowledge its contribution. After years of hard work and huge investments, it was possible to bring a completely new category of equipment to the market, from which many other companies could also profit after a certain time. Apple perfected multi-touch technology, introduced gesture control and completely changed the way mobile operating systems were viewed. The request for licensing fees for these discoveries is therefore completely logical and is also nothing new in the world of mobile phones. For years, companies such as Samsung, Motorola or Nokia have been collecting fees for patents that are absolutely necessary for mobile phones to function. Without some of them, no phone would connect to a 3G network or even Wi-Fi. Manufacturers pay for Samsung's expertise in mobile networking, so why shouldn't they also pay Apple for its indisputable contribution to mobile phones and tablets?

After all, it was also recognized by former rival Microsoft, which avoided court battles by agreeing with the manufacturer of iOS devices made a special deal. Thanks to it, the companies licensed each other's patents, and also stipulated that neither of them would come to market with a clone of the other's product. Redmond commented on the outcome of the trial with a smile (perhaps no need to translate):


One important question remains for the future. What impact will the Apple vs. Samsung to the mobile market? Opinions differ, for example, Charles Golvin, a leading analyst at Forrester Research, believes that the ruling will also affect other mobile device manufacturers:

"In particular, the jury ruled in favor of Apple's software patents, and their decision will have implications not only for Samsung, but also for Google and other Android device manufacturers such as LG, HTC, Motorola, and potentially for Microsoft, which uses pinch- to-zoom, bounce-on-scroll etc. Those competitors will now have to sit down again and come up with significantly different proposals — or agree on fees with Apple. As many of these functions are already automatically expected by users from their phones, this is a major challenge for manufacturers.”

Another well-known analyst, Van Baker from the company Gartner, admits the need for manufacturers to differentiate themselves, but at the same time believes that this is more of a long-term problem that will not have an impact on currently sold devices:

“This is a clear victory for Apple, but it will have little impact on the market in the short term, as it is very likely that we will see an appeal and start the whole process all over again. If Apple persists, it has the ability to force Samsung to redesign several of its products, putting strong pressure on all smartphone and tablet manufacturers to stop trying to emulate the design of its newly launched products.”

For the users themselves, it will be especially important how Samsung itself will deal with the current situation. Either it can follow the example of Microsoft in the nineties and continue its brutal pursuit of sales numbers and continue to copy the efforts of others, or it will invest in its design team, it will strive for real innovation and thus free itself from the copying mode, which unfortunately a significant part of the Asian market is in switched. Of course, it is possible that Samsung will first go the first way and then, like the already mentioned Microsoft, undergo a fundamental change. Despite the stigma of a shameless copier and somewhat incompetent management, the Redmond-based company managed to bring several unique and high-quality products to the market in recent years, such as the XBOX 360 or the new Windows Phone. So we can still hope that Samsung will follow a similar path. This would be the best possible outcome for the user.

.