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The Apple Shop in Prague Holešovice will open at the stroke of midnight from Thursday to Friday, October 24, 2014. Midnight customers will have a competition for a new iPad Air 2 and themed refreshments.

"We are happy that thanks to the exceptional status of the Apple Shop in Prague - Holešovice, we can offer our customers several hundred new iPhone 6 and iPhone 6 Plus," says Petr Hrabal, purchasing manager of Alza.cz. As part of the midnight sale, new mobile phones will be ready for eager Apple fans who have pre-ordered their dream model at Alza.cz. Pre-ordered items that are not sold during the night sale on Friday 24 October 10 will subsequently be released by Alza.cz for other customers who have made a pre-order.

The sale of the new iPhone 6 at Alza.cz will be launched by Ondřej Holzman, the editor-in-chief of Jablíčkář.cz magazine. In cooperation with Jablíčkář, Alza.cz has prepared a competition for customers for new iPads Air 2. Those who come as early as midnight will be able to try out the new iPads. Customers will also enjoy the prepared themed refreshments while waiting.

"The midnight sale will be attractive not only as an opportunity to take your dream iPhone 6 home among the first, but also as a chance for anyone who arrives on time to win the newly introduced iPad Air 2, which Apple will soon introduce to the Czech market," adds Hrabal. iPhone 6 version model, 16GB starts at a price of CZK 18 including VAT, the iPhone 390 Plus 6 GB is sold for CZK 128 including VAT.

Apple Store opened Alza.cz at the end of June this year. It is distinguished by the permanent presence of Apple employees, a wide range of Apple products and accessories, large spaces and extraordinary stock of goods of this popular brand.

[do action=”update” date=”22. 10. 19.10″/]Alza published more detailed information about the progress of sales and the arrival of the new iPhone 6. Anyone who pre-ordered the new iPhone should find the following information in the email:

Dear customer,

the time to stock the expected iPhone 6 has arrived!!!

The first few hundred pieces will arrive at the Apple Shop in Prague - Holešovice on Friday 24 October 10 at 2014:00.

Priority will be given to pre-bookings with a personal pick-up point at the Showroom Prague 7 – Holešovice. We will inform all customers for whom there is enough stock with a standard call to order via sms or email message, which will be valid for the midnight sale 00:01 - 02:00 hours.

Unclaimed items from the midnight sale will then be redistributed to all customers who pre-ordered with in-person collection. With them, the reservation will be valid until the closing time of the individual stores.

We do not yet know the exact variations of the models or the quantity of the final delivery. Please, in all cases, wait for the information confirming the reservation of the goods and the invitation to purchase, so that you can be sure that the new iPhone 6 is waiting for you ready.

We recommend that you follow a few steps to increase your chances of taking home a new iPhone 6 on the day of the midnight sale:

  • You have made a pre-order at Showroom - Prague 7 - Holešovice.
  • You choose iPhone 6 16GB. Interest in higher capacities, especially 64GB, far exceeds the expected number of available units. If you prefer faster delivery, we recommend changing your pre-order to one of the iPhone 6 16GB variants. You can make the change, without losing the order of the original order, using the following link: (here, each customer has individual links in their email, editor's note)
  • Follow the e-mail and if the reservation is confirmed, you will pick up the goods on the specified date. ATTENTION, the priority reservation in Prague 7 expires after two o'clock at night, and the iPhone you selected may no longer be available in the event of a subsequent redistribution.

Customer pre-orders that are not covered on the first day of launch will remain active and we will satisfy them with the following deliveries as soon as possible.

Thank you for your understanding.

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