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First the new iPhones 6S and 6S Plus will arrive to their owners already on Friday, and journalists have finally had the opportunity to publish their first impressions and a wider evaluation of these phones from Apple. As for the new features, the customers should be attracted to buy the new iPhone mainly by the improved one 12 megapixel camera with the ability to record 4K video, display with 3D Touch technology or new Live Photos. How do the important personalities of the world's technological journalism comment on these news?

Magazine's Joanna Stern The Wall Street Journal is for example kidnapped new Live Photos, i.e. "live photos", which they are a kind of hybrid between a photo and a short video.

Live Photos are the absolute best on the iPhone 6S. When you take a classic photo, the phone also records a short live shot. These are great for capturing fun moments, especially with a playful puppy or child, and anyone with iOS 9 on an iPhone or iPad can view them. But they generally take two to three times longer than a classic iPhone 6 photo, because they also include three seconds of video. Of course, Live Photos can be turned off, but you won't want to.

Walt Mossberg on The Verge describes the iPhone 6S as the best phone on the market and a must-buy for any owner of an iPhone older than the iPhone 6. Mossberg describes the 3D Touch feature as "fun and useful," but notes that it's currently limiting unless you're a user of Apple's apps. It will take some time before third-party app developers take advantage of the pressure-sensitive display to a greater extent.

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Apple won't say how many levels of pressure sensitivity there are, but there are certainly enough that the feel is almost analog. The environment responds to pressure in real time, and the home screen ripples in and out to respond to how hard you pressed the icon.

It's kind of like right-click in OS X. The environment is designed to be used without it, but once you discover it, it's extremely useful, and you want every application to make solid, consistent use of it. In this sense, 3D Touch won't be as useful and revolutionary until developers really notice it.

John Paczkowski of BuzzFeed describing iPhone 6S as a nice hardware update in the form of camera speed and quality. Like Mossberg, however, he is enthusiastic about the new 3D Touch and considers it a differentiating feature.

3D Touch is the most brilliant of all the key features of the iPhone 6S. Based on the pressure-sensitive sensors located on the iPhone 3S display, 6D Touch brings up app previews or context menus depending on how hard you press the screen. It currently supports two types of interactions, which are "peek" and "pop". Peek brings up a message preview or context menu, and Pop launches the application itself. Each interaction is accompanied by a specific vibration to help you distinguish between them. It's surprisingly useful, especially for power users who do a lot of work on their iPhone. I already use the feature regularly and am impressed by how well the phone evaluates the intensity of my touch.

Brian Chen of The New York Times on the other hand appreciates Live Photos again and notes that thanks to them, he records a number of moments that otherwise could not be recorded.

You might be thinking, why not just make a video? The short answer is that there are brief moments in life when you wouldn't even think you want to shoot a video, but with Live Photos you have the opportunity to capture those moments.

I tried the function while taking photos of my pets. In one of the cases, I captured the moment when my dog ​​started digging in the dirt with his paws on the mountains and thus showed a side of his personality that you simply cannot capture in an ordinary photo.

Pocket-Lint writes, that Apple will make Live Photos even better in an upcoming software update. The phone's sensors will be used to detect if you're lowering the phone to properly crop the resulting video. Only what you might want to see again should really be captured.

Apple told us that Live Photos will get even better with the next system update. The sensors smartly detect when you lower your hands with the phone and automatically determine the range of the moment being recorded. We really see a need for something like this, as a lot of the Live Photos we've taken are just a shot of us tilting the phone back down after taking the shot.

Ed Baig of USA Today appreciates improved 12-megapixel rear and 5-megapixel front cameras. At the same time, he adds that the 4K video shot by the new iPhone is sharp and smooth. Like other reviewers, however, Baig is concerned about the demands of 4K video on phone space. These can make it much less useful in practice, because working with such large files is not exactly practical.

When it comes to selfies, the iPhone 6S and 6S Plus can turn the display into a flash by lighting it up three times as bright as normal. That's smart too.

Would-be filmmakers will be delighted to be able to shoot 4K video on their phone. The feature is disabled by default because many people still don't know how to play 4K videos. In addition, these videos take up a lot of space (about 375 MB per minute at the highest resolution). You can then cut and edit the 4K video in the latest free iMovie app available for iPhone.

However, I expect that you will be more than satisfied with HD videos, especially on the 6S Plus with optical stabilization, which guarantees a really sharp video. Critical Note: I wish I could switch from 4K to HD video right in the Camera app. Now I have to visit the phone settings.

When it comes to battery life, reviewers agree that the new iPhones are on par with last year's models. In addition, the new Low Power Mode in iOS 9, with some compromises, significantly extends the battery life to the last twenty percent. So you don't have to worry about not being able to last the whole day with the iPhone 6S. But if you want a real "holder", the obvious choice is the larger iPhone 6S Plus, with which two days on the battery is no problem for someone.

Overall, it can be said that the iPhone 6S is definitely a solid "esque" model. It will certainly not disappoint its owner and certainly gives a reason to buy. In addition, the iPhone 6S does not only bring an improved camera, 3D Touch and Live Photos. It is also worth noting twice the operating memory (2 GB) and much faster Touch ID 2nd generation. However, reviewers are generally critical that the base model still only offers 16GB of memory, which really isn't much. In addition, new functions are generally quite demanding on storage space, and this Apple policy is therefore not exactly friendly to customers.

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