Ondrej Holzman Apple has been a popular topic especially in recent years. Countless texts, reflections, commentaries and even several books have been written about the California society. Above all, however, is the latest venture of journalist Ian Parker from the magazine The New Yorker. his profile of Jony Ive is probably the best thing you've ever read about Apple.
It is not usual that on Jablíčkář we link to foreign articles without bringing you at least a partial translation of them, however, after careful consideration, we have decided to make an exception in this case. Ian Parker has prepared a profile of Apple's chief designer, which with its 17 words is more like a thin book than an internet article.
Under the name "The Shape of Things to Come" ("The Shape of Things to Come") hides an incredibly detailed and comprehensive look not only at the work of Jony Ive, but also at Apple as a whole. Parker managed to collect not only the already known facts but also the previously undisclosed facts, and he also obtained the statements of several key Apple officials.
As a result, we get an extremely readable and, at the same time, must-read material for every Apple fan, which can offer a lot of new things both about things from the past and about the latest achievements of Jony Ive and the Californian giant. It is an eternal shame that Walter Isaacson did not take a similar approach to Steve Jobs when he wrote his biography.
Below we attach only a short pearl from the entire profile that you you can read the whole thing on The New Yorker website.
I asked Jeff Williams, Apple's senior vice president, if the Apple Watch seemed to him to be much more purely Ive's creation than the company's previous products. After 25 seconds of silence, during which Apple made $50, he replied, "Yes."
Hi, I don't want to panic, but you don't know where to get this article in Czech, please!! Thank you
the article must certainly be interesting, but I really don't have time for 17k words. How about some highlights hm?
Totally agree Ondrej! This article is absolutely wonderful, it is interesting that both Tim and Laurene contributed (this surprised me the most) and the author was also allowed into the design studio... it seemed to me that it is not so much about Jony as it is about peeking behind the curtain to show , that all the successes were due to many others, not just Steve, and that those people at Apple are still there