Ondrej Holzman If you look at more than one product that came out of Braun's workshops in the second half of the last century, you will find out that Apple's designers often drew significant inspiration here. However, Dieter Rams, the legendary designer of the German brand, has no problem with that. On the contrary, he takes apple products as a compliment.
From 1961 to 1995, now eighty-two-year-old Dieter Rams was head of design at Braun, and we can, to a greater or lesser extent, see the form of his radios, tape recorders or calculators glimpse in today's or recent Apple products. In an interview for Fast Company albeit the Rams he declared, that he wouldn't want to be a designer again, but he still enjoys Apple's work.
"It would look like one of the Apple products," Rams said when asked what the computer would look like if he were given the task of designing it. “In many magazines or on the Internet, people compare Apple products to things I've designed, to this or that transistor radio from 1965 or 1955.
“Aesthetically, I think their design is brilliant. I don't consider him an imitation. I take it as a compliment," said Rams, who has touched almost every possible field during his design life. At the same time, he originally studied architecture and was introduced to industrial design only by a random Braun ad, which his classmates pushed him to do.
But in the end, he often used architecture to draw his iconic products. "In industrial design, everything must be clear in advance. You have to think carefully in advance what you are doing and how you are going to do it, because in both architecture and industrial design it costs much more to change things afterwards than if you think them through better in advance. I learned a lot from architecture," Rams recalls
The native of Wiesbaden is no longer very active in the world of design. He already has a few obligations only in the field of furniture, but another thing is bothering him. Like Apple, he is interested in environmental protection, which designers also come into contact with.
“I'm angry that there isn't more happening here in terms of design and the environment. For example, I think solar technology needs to be much more integrated into architecture. In the future, we need renewable energy, which must be integrated into current buildings and much more visible in new ones. We are guests on this planet and we need to do more to keep them healthy," added Rams.
You can find the complete interview with the famous Braun designer <a href="https://cdn.shopify.com/s/files/1/1932/8043/files/200721_ODSTOUPENI_BEZ_UDANI_DUVODU__EN.pdf?v=1595428404" data-gt-href-en="https://en.notsofunnyany.com/">here</a>.
Muhahahaha you are missing one quote in the article. :))))) Can you find her? #Valdo
“In many magazines or on the Internet, people compare Apple products to things I've designed, to this or that transistor radio from 1965 or 1955.
Sometimes I feel like I'm on base here :D