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The published financial results revealed not only the growth of services, but also the understanding of iPhone sales. The new models are doing well and the iPhone 11 in particular is fighting for the position of the most popular.

iPhone sales recovered. And that was until fourth fiscal quarter 2019 only the last two weeks of September are included. Therefore, the entire demand for the new iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max models was not reflected. However, we already know that the most affordable iPhone 11 will copy the success of the iPhone XR and will probably take the position of the most popular iPhone again.

Reuters editors interviewed Tim Cook and asked him for a more detailed comment. He said that "iPhone is experiencing a remarkable return to the successes of the beginning of this year".

This year, Apple no longer reports specific sales figures, but only total revenues for individual product categories. The iPhone itself is one segment of Apple's profits. Analysts must calculate units sold.

iPhone 11 Pro and iPhone 11 FB

Correctly estimated price of iPhone 11

Cook further added that Apple correctly estimated the pricing policy. This is reflected, for example, in the important Chinese market, where the iPhone 11 model is very successful and popular. Apple slightly reduced the price and compared to last year, the most affordable model was slightly "cheaper". It is sold in the USA for 699 USD and in the Czech Republic for 20 CZK.

“The base price of $699 is a clear reason for many people to buy and gives them another opportunity to upgrade. Especially in China, we took into account the local price levels, which we have had success with before." says Cook.

Tim Cook also expects a very strong first quarter of fiscal 2020, which begins now. Sales of the iPhone 11 are high and they are ably seconded by services and wearables. The CEO of Apple hopes that it will also be possible to settle the disputes between the US and China. This would have a positive effect on the economic results in the first fiscal quarter of the new year.

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