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Although Apple has not been publishing exact data on the sale of iPhones for some time now, thanks to various analytical companies, we can at least get a rough idea of ​​them. According to data from the Canalys company, there was a decrease in these sales by 23%, while yesterday's estimate by IDC spoke of thirty percent. In both cases, however, this is definitely the biggest quarterly decline in the company's history.

According to IDC, the smartphone market saw an overall decline in sales of 6%, the same figure is also shown by data from Canalys. However, unlike IDC, specifically for iPhones, it reports a 23% drop in sales. Ben Stanton of Canalys said that Apple has to constantly face difficulties especially in the Chinese market, but that is not its only problem.

According to Stanton, Apple is also trying to increase demand in other markets with the help of discounts, but this can have a negative effect on how the value of Apple devices is perceived, which could easily lose the air of exclusivity and the reputation of a premium product as a result of this action.

Apple announced its financial results for the last quarter yesterday. As part of the announcement, Tim Cook stated that he believes that the worst - as far as problems with the sale of iPhones are concerned - is probably behind Apple. His words are also confirmed by Stanton, who admits that especially the end of the second quarter indicates a possible improvement.

Income from the sale of iPhones fell by 17% in the March quarter. While Apple has had to deal with some difficulties in this field, it is certainly not doing badly in other areas. The company's stock price rose again, and Apple once again reached a trillion dollar market value.

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Source: 9to5Mac

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