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Apple CEO Tim Cook made one of his unannounced visits to the company's own brick-and-mortar store, this time choosing the iconic Apple Store on New York's 5th Avenue. But even before that, he was given the opportunity to interview the editors of the magazine BuzzFeed.

During a 6-minute drive in a black Cadillac Escalade, Cook talked about the features of the new iPhone XNUMXS, privacy concerns (linked to the new always-on "Hey Siri" feature on iPhones) or the iPad Pro as a computer replacement.

The head of Apple definitely does not agree that this year's iPhones are just a minor upgrade compared to last year's models, as the so-called "esque" iPhones are often viewed. "This is a significant change," he reports and highlights above all new 3D Touch display or new Live Photos.

“Personally, I think 3D Touch is game changer," says Cook, who is said to be much more efficient with a display that recognizes how hard you press it and performs various actions accordingly. Regarding Live Photos, he claims that it is "a medium that did not exist before".

Regarding the "Hey Siri" feature, which can be always-on on iPhones thanks to improved internals, he says he believes customers won't be afraid to use it due to privacy concerns because the information is only kept on the device and not sent anywhere, nor to Apple's servers.

Last week, in addition to the new iPhones, Apple also presented large iPad Pro. The one with its almost 13 inches designed for productivity is attacking some computers, but Cook doesn't think it should threaten Macs in any way. “I think some people will never buy a computer, but I also think there are people — like me — who will continue to buy Macs. Mac will continue to be a part of our digital solutions," Cook explained his view on the matter.

Just before the performance in front of a giant glass cube on New York's Fifth Avenue, the editors met him BuzzFeed they asked about one more seemingly trivial, but fairly common problem faced by iPhone and iPad users. In iOS, Apple has more and more of its applications that cannot be deleted in any way, and many have to create special folders for them just to hide them.

“This is a much more complex problem than it might seem,” Cook says of apps like Stocks or Tips. “Some apps are linked to others and if they were to be removed, it could cause problems elsewhere on the iPhone. But other applications are not like that. I think that over time we will figure out how to remove the ones that are not like that," Cook revealed very interesting information. We can only hope that it will be as soon as possible and not, for example, a year from now in iOS 10.

Source and photo: BuzzFeed
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