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It's no surprise that iPhones are very popular among teenagers and members of the so-called Generation Z. In a survey by Piper Jaffray, a whopping 83% of teenagers said they own or have owned an iPhone. In a similar questionnaire conducted by Business Insider magazine, 46% of respondents stated that they used a tablet or smartphone with the iOS operating system to fill in the questions. However, it is necessary to take into account that the statistics refer to teenagers from the United States.

By the time Generation Z started growing up, the iPhone's status had gradually transformed from a luxury item to something that is simply necessary in a way. In some areas, even owning an iPhone is considered a kind of social norm, and those who don't own an iOS device are often ridiculed or marginalized. Nineteen-year-old student Mason O'Hanlon said people who don't own an iPhone are often seen as wanting to be different. And he estimated that roughly 90% of his acquaintances use an iPhone.

However, iPhones are still not - and will not be for some time - cheap smartphones, and even the cheapest ones currently available on Apple's website cost tens of thousands of crowns, which is certainly not an insignificant amount.

According to 20-year-old Nicole Jimenez, owning a smartphone other than Apple also means a certain social exclusion. "If you don't have an iPhone, no one can add you to a group chat," said the Rutgers University student, adding that while it might look bad, it's simply difficult to group chat with people who don't have an iPhone.

According to experts, smartphones - and especially those from Apple - have a large share in the emergence of the so-called "multitasking culture", where users consume a disproportionately large amount of media content, because they are also using their iPhones at the same time as their computers. According to the teenagers who participated in the survey Business Insider, but this is inefficient multitasking that doesn't actually work.

"We know from cognitive psychology that the human brain can't actually consciously focus on more than one thing at a time," reports Jean Twenge of San Diego State University.

However, teenagers are constantly forced to multitask in a way, due to notifications on their smartphones. Without immediately checking notifications, they feel that they could miss something important.

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