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As WWDC23 approaches, the information about what awaits us in the opening Keynote is growing stronger. Those who thought it would only be about systems are in for a real surprise. Apple is preparing a solid load of news for us, which of course means that the footage of the event will also stretch accordingly. But those who jump away may miss an important announcement. 

It is true that the September Keynote, where Apple shows the new iPhones and Apple Watch, is the most popular. This year, however, it may be different, because the WWDC Keynote can be revolutionary in many ways. Big topics are expected, i.e. artificial intelligence, a headset for VR and AR consumption, and a load of computers in the foreground with the 15" MacBook Air, which can probably be accompanied by the 13" MacBook Pro and the 2nd generation Mac Studio. A Mac Pro is also theoretically in the game. To all this, we must also add news in systems such as iOS 17, macOS 14 and watchOS 10.

Last year, Apple screwed it up pretty quickly, even though it showed us new hardware here. But it wasn't from a new segment, it wasn't even revolutionary, which is exactly what a headset should be. Apple will talk here not only about the hardware as such, but logically also about the software, which will stretch the footage even more. At the same time, he cannot forget about iOS 17, because iPhones are what is most popular with Apple, so he has to push out its news as well. Only watchOS can be relatively economical, because with macOS it will be necessary to mention the progress in AI, when the individual functions will of course also be linked with mobile systems (including iPadOS).

So how long could the final Keynote be? Expect to be around for at least two hours. For the last three years, although Apple has tried to keep the total length of the opening event to around one hour and three quarters, however, history shows that it is no problem to exceed just two hours, when it succeeded in the years 2015 to 2019. The recent record holder is the event from 2015 , which was 2 hours and 20 minutes long. 

  • WWDC 2022 - 1: 48: 52 
  • WWDC 2021 - 1: 46: 49 
  • WWDC 2020 - 1: 48: 52 
  • WWDC 2019 - 2: 17: 33 
  • WWDC 2018 - 2: 16: 22 
  • WWDC 2017 - 2: 19: 05 
  • WWDC 2016 - 2: 02: 51 
  • WWDC 2015 - 2: 20: 10 
  • WWDC 2014 - 1: 57: 59 

Definitely something to look forward to. We will see a new segment product, updated computers, the direction of operating systems and hopefully artificial intelligence. The new iPhones may be interesting, but what determines the company's success is the entire ecosystem. We will be able to look under its AI-flavored hood already on Monday, June 5, from 19 p.m. our time. 

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