Ondrej Holzman The opening ceremony of the Olympic Games is traditionally a big show. However, it is not only the spectators who enjoy it, it is also a great experience for the athletes themselves, who often document the spectacular event for themselves. And Samsung would like to see as few Apple-branded devices as possible at the opening ceremony of the Sochi Winter Olympics. Athletes often use iPhones to take pictures...
Samsung is the leading sponsor of this year's Winter Olympics, which will begin in Sochi on Friday, February 7. No wonder he wants his products to be seen as much as possible. The South Korean company is heavily promoting its Galaxy Note 3 smartphone during the Olympics, which is part of promotional packages that athletes receive from sponsors.
How, though he revealed the Swiss Olympic team, Samsung's package also includes strict rules ordering athletes to cover other brands' logos, such as the apple on Apple's iPhones, during the opening ceremony. In TV footage, specific devices are often seen, and the Apple logo in particular stands out the most on the screens.
After all, not only Samsung has similar rules. In rule 40 Olympic Charters reads: "Without the consent of the IOC Executive Committee, no competitor, coach, instructor or official at the Olympic Games may allow his person, name, likeness or athletic performance to be used for advertising purposes during the duration of the Olympic Games." In other words, athletes have forbidden to mention non-Olympic sponsors in any way during the Olympics. The International Olympic Committee justifies this rule by saying that without sponsors there would be no Games, so they must be protected.
These are not official numbers, but Samsung reportedly invested at least $100 million in the London Summer Olympics two years ago. The Olympics in Sochi will be an even bigger opportunity in terms of its megalomaniac size in terms of advertising.
Samsung wants 98% of athletes to cover the Apple logo. Understandably, at the same time smiling, he is aware of reality
So sit next to the screen and feel the reality. You will be surprised.
I remember the London Olympics ceremony and at least 3/4 of the athletes had iPhones.
Also, for example, Chelsea FC (soccer) has a general partner Samsung, but none of the players have a Samsung mobile, but they all have Apple. From iPhones to iPads to MacBooks.
Samsung knows very well why it wants those logos to be covered. Apple doesn't have to do mass ads and mass giveaways of their devices for promotion. Apple advertises functionality and reliability.
You forgot to add that the top managers of Samsung also use Apple products. When asked why? They answered that Apple has a better ecosystem for teamwork than the combination of a Samsung mobile phone and, for example, Windows. But they say they use Samsung at home :)
so give me the source, I like to read it...
http://www.inapple.sk/2012/12/14/sef-strategie-samsungu-vyhlasil-ze-preferuje-apple-produkty/
Vice versa. Apple at home, they'd probably be chased at work :-))
Functionality and reliability? :-) Uuuuf, I've been using Apple for many years, yes they used to be reliable and stable (Mac OS X Tiger) but since Apple became a distributor of music and apps, it's been going down the drain... :-(
I also don't think it's god knows how great. Own experience.
you should probably sit in front of the TV and read :D no, you don't have to ;)
You can see a lot of paddles, i.e. Note3 distributed, and the impression of who is using what is immediately manipulated.
:D I'm laughing because everyone recognizes the iPhone and the fact that I put a sticker over the apple.... :P
It's off topic, but sir, do you think that the apple maker deserves a better logo. That bastard you have there,
he's really stupid.
I said it, but I missed it ;)
Here I attach a link that people from the top management of Samsung use Apple for work.
http://www.inapple.sk/2012/12/14/sef-strategie-samsungu-vyhlasil-ze-preferuje-apple-produkty/
however, they also know why I prefer him ;)
I don't know what other people's opinion is, but in my opinion, such a statement becomes an advertisement for Apple. Of course, provided that it is adequately publicized.
And I thought they sponsor for the love of sport?
so much fighting over one message... I can't wait for iOS and Android to have the same share as Windows Phone, that's just an ecosystem, not like iCloud..
Somehow I don't understand what ecosystem you mean? Does Windows have an ecosystem at least somewhat similar to iCloud? I mean functional as well?
It needs to be covered with the stickers that Apple gives to products... :-)
It happened over the internet