Ondrej Holzman Related with the transition to crowns in Apple's Czech software stores, we at Jablíčkář focused mainly on iCloud or Apple Music applications and storage, but paradoxically, the biggest change ultimately took place with movies in iTunes.
The prices of applications in the App Store, as well as subscriptions for iCloud storage or Apple Music, more or less correspond to the conversion at the current exchange rate of the euro and the Czech crown, they are often for the customer even more advantageous. However, where the prices have changed and decreased much more significantly is in the movie section of iTunes. The prices for both renting and buying movies are now much more attractive.
If we wanted to rent HD movies in iTunes for euros, not long ago it cost us up to 135 crowns (€4,99). In the case of buying an HD movie, we had to pay more than three times as much (€16,99). However, after the transition to Czech crowns, everything changes, because the five euros were not converted to the mentioned 135 crowns, but only to 79 crowns, which is almost half the price.
In the App Store, after the increase in price, it was not converted from €0,99, but from €1,09.
Current exchange rate: €1,09 = CZK 28,8.
Price in the App Store: 29 CZK.
— Jablíčkář.cz (@Jablickar) May 26, 2017
The reasons behind the significant discount across all price tiers for movies on iTunes are unknown. However, since in other places Apple converted from euros to crowns plus or minus according to the current exchange rate, it had to make movies cheaper on purpose. And it makes sense, because with the new prices it is suddenly much more competitive and more interesting for the customer.
The database of online video rentals Filmtoro.cz did a great job of mapping changes in movie prices, which shows the previous prices in euros and the new ones in crowns she clearly compared. Result? Movies are up to 45 percent cheaper.
Hot news and blockbuster movies can now be rented on iTunes in HD quality for a maximum of 79 crowns, then for 59, 49, 39 and 19 crowns respectively. Movies in iTunes can finally stand boldly against, for example, O2 TV, which rents movies at similar price ranges. The prices were almost double in iTunes until now.
A very pleasant discount also came for the purchase of HD movies. The "biggest" movies in iTunes originally cost up to 17 euros, i.e. roughly 450 crowns, but their price is now "only" 329 crowns. Saving more than a hundred on a single movie is very nice. The amount of the discount decreases for other price levels, but what is important above all is that many films have moved to lower categories, so half of the films now cost only CZK 99 (in SD) or CZK 129 (in HD) in iTunes instead of the original CZK 216 , respectively 270 CZK.
Complete comparison can be found at Filmtoro.cz.
the offer and the prices are fine, but some people may be bothered by the obscenity of the Czech dubbing for most of the film
On the contrary. The absence of dubbing is a welcome advantage!
and is there no point in giving the user a choice? at least that's how it is with most extended platforms..
I've bought movies on iTunes before and now I don't have the slightest problem with it. Of course, I'm also annoyed by the fact that even today a completely new movie appears every now and then and it's only with subtitles or not even that. But even so, I think that Apple has an incredible lead in the Czech Republic when it comes to movies with subtitles and those with dubbing. In the action and adventure section alone, there are over 3400 with dubbing. No other online video library can boast of that. Or I don't know about her. I mean official, of course. Anyway, all that's missing now is ApplePay :D
I don't understand why Apple doesn't add subtitles to movies automatically. It's stupid, just because I paid for iTunes Music Match with an Irish card, I only have access to Irish iTunes and there 99.9999% have no subtitles at all and no Czech subtitles, not even those that have Czech subtitles on Czech iTunes. And the location of the Store with a running iTunes Match subscription cannot be changed.
Ask support, but I recommend being careful.
If your "iTunes residence" does not match the country where you live, you may have a problem with iTunes rules. Depending on where you are located, you can also see the content (according to the author's rights) and at the same time pay the VAT tax of the country to that specific country.
Residence = "residence" of the bank that issues the card it's being paid for?
If you have it set in iTunes that you are in CR and you pay with a card that is foreign, I wouldn't expect any problems. If this is still the case, I would definitely write a question and wait for a quick fix.
Currently, if you pay with a foreign card and you don't have a card menu in CZK, you will probably not have it right due to the recalculation.
Unless the price of the currency you pay for (I assume € due to the koruna is falling - compared to 10.5.2017).
The app costs $24,99. Czech price: 749 CZK. That is, a dollar for a beautiful 30 CZK. Anyone else going to argue that it's a bargain?
Unfortunately, you are comparing the final price without knowing what the final price consists of. At least the question "How?" would be appropriate.
The answer is the local VAT and the exchange rate for the given day when it comes to determining the local price.
So $24,99 application price * CZK 25,081 (foreign exchange exchange rate at Sporitelna on May 10.5, when the price was evaluated) = CZK 626,77 + 21% VAT = CZK 758.
1. In the US, there is no tax on this type of sale.
2. The problem is that the dollar is currently going down, which is taken into account about once every half year.
So what exactly don't you like?
Drive, you paid 3-5% VAT to tax havens and the Czech Republic got nothing at all from it (that is, neither did you).
Personally, I would also like it if the recalculation was adjusted at least once a week according to the course, but they round the prices to "nicely graspable" ones, so that would probably be a lot of work. But I don't see a problem with anything else.
Sorry, but I'm not interested in the calculation. Until now, $24.99 for me meant $24.99 times today's exchange rate. Now I have it two hundreds more expensive, but the main thing is that it's a "nice to hold" price, lol.
It's really important to calculate so that you don't cry on the wrong side of the grave.
Why don't you complain that the CNB intervenes in the crown?
Why don't you complain that we have higher VAT?
The CNB is not to blame for the fact that Apple wants $23 in the US and $30 in the Czech Republic for the same application.
As I wrote the calculation, partly yes. Due to the influence of the exchange rate of the koruna.
Today the dollar is 23,4 CZK. Apple is still 30. Or how to elegantly rob a customer and pretend that I am doing the first last thing for him.
Calculate here: http://disq.us/p/1jisjt1