Vratislav Holub Apple enjoys a huge group of loyal fans. Although the giant can in some way guarantee sales, on the other hand it suffers from a slight closedness. This affects computers in particular Mac, for which it is typical that in the overwhelming majority of cases only people from the apple community rely on them, while the majority choose a classic desktop/laptop with Windows OS. However, as it seems, he is probably on the verge of a change. When announcing financial results for the last quarter, Apple announced that sales of Macs increased year-on-year to $10,4 billion (previously it was $9,1 billion). The company's financial director, Luca Maestri, even said that the user base of Apple computers has grown significantly. Does this mean anything for Apple?
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Adam Kos Basic Macs score
Apple can probably owe this success to basic Macs with Apple Silicon, primarily the MacBook Air. This laptop combines excellent battery life, low weight and more than sufficient performance. It is therefore currently at the top in terms of price/performance ratio. Unfortunately, even a few years ago basic Macs were not so happy, in fact, quite the opposite. They suffered from design flaws that caused overheating problems, which in turn limited performance. It is therefore not surprising that many people preferred competing solutions - they got a better product for less money. Apple users just benefited from the ecosystem itself, i.e. FaceTime, iMessage, AirDrop and similar solutions. Otherwise, there was no glory, and the use of basic models was rather accompanied by complications and a constantly spinning fan due to overheating.
Macbook Air (2018)
All of these problems subsided in 2020 when Apple introduced a trio of entry-level Macs with the first Apple Silicon chip, the M1. Specifically, the new MacBook Air, 13″ MacBook Pro and Mac mini entered the market. It was the Air model that did so well that it even did without active cooling in the form of a fan. It should also be noted that even then Apple recorded an increase in sales for Mac products, despite the fact that there was a global pandemic that had an impact on the apple supply chain, among other things. Even so, Apple managed to grow, and it is more or less clear what it can owe it to. As we mentioned in the introduction, it is Air that enjoys considerable popularity. This laptop has been loved by various groups. It is perfect for studying, office and slightly more demanding work, and it even passed our test gaming testing.
New Mac users may be on the rise
In the end, of course, the question remains whether the increase in the user base with the arrival of Apple Silicon was a one-time phenomenon, or whether this trend will continue. It will mainly depend on the next generations of chips and computers. Apple circles have been talking about a successor to the MacBook Air for a long time, which should improve especially in terms of economy and performance, while there is also speculation about a change in its design and other possible novelties. At least that's the speculation. We understandably do not know how it will actually be for the time being.
Macs can be purchased at great prices at Macbookarna.cz
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Hi Vráta,
thanks for the article. Unfortunately, it is clear that you are young and it is obvious that you have not used older Macbooks with an Intel processor.
Macbooks have always been top devices in their category. At home, specifically, 2x Air (11 and 13 inches – 2014 and 2017) still run to our satisfaction and they do not overheat in any way. Of course they are not 4k video editing machines…
Ripple, here I take the liberty of Returning to intercede. I myself had a MacBook Air 2017 and it was heating up brutally even with normal activity running for several hours. I vividly remember the fan roaring while opening multiple windows in Safari and the computer getting so hot it was uncomfortable.
Apple's sales grew precisely because of the "pandemic" - "everyone" bought new machines for home office, and when they didn't, people were at home, didn't go anywhere, so they had no way to spend money. Well, they bought new computers/laptops. We'll see now that the demand is "significantly" less.
In addition to how some here write that Macs with Intel did not work. We have MBA 2020, i5, 16GB RAM, MBP 13 2020 i5 2.0GHz, 16GB Ram and now I have MBP 14 M1 Pro, 16GB RAM. The MBA is a horror that hummed so much during a Teams call that it interrupted the call. Yes, it can be run via eGPU, then it's a cool machine. The MBP with Intel, especially when starting Visual Studio, was running terribly, and when I started it after some time, because I need Virtual Box for school, which does not run on the M1 chip, it is all quite slow compared to the M1 Pro, and that Intel machine cost 65k a year 2020. MBP 14 with M1Pro can also spin the fans, but at most 50 percent which is some 2500 revolutions. It hasn't come out yet. But you have to run it, for example, in parallels Win 11 for arm and in that, for example, Visual studio. For this, for example, Visual studio for Mac in OSX. But the computer is certainly not hot. Compared to Intel machines, this is a very big leap forward. Of course, today Intel is already in its 12th generation, and I'm not even talking about AMD. With these chips, it would be about something else, but we already have ARM chips and that won't change, so there's no reason to think about what if. Rather, it is probably necessary to solve optimization, which Microsoft apps are not very good at. For example, Visual studio, even if the 2022 version is already for ARM, is not much. It is a fact that it is still running in the preview branch, but still.