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How can we invent it to create a sense of scarcity and force people to buy our products even more than before? Sure, we'll recycle old out-of-stock reports. It worked last year, it will work this year. At least that's the feeling given by the current information that Apple will postpone the production of iPads to increase the production of iPhone 13, of which there is simply a shortage. 

Sure, maybe it's not Apple's fault, maybe it's Nikkei Asia magazine's fault, which probably just ran out of fascinating news ideas and is recycling the old ones. He could at least reach a little further than just last year. To refresh your memory: iPhones 12 were in short supply and Apple resorted here to redistributing iPad parts to them. The year flew by like water and Nikkei Asia informs again about how Apple has to reduce production of iPads because they fit parts from them into iPhones 13. And you know what's the funniest part? Last year's article was published on November 5, this year's on November 2. And that's no accident.

According to the financial results for the fourth fiscal period of 2021, it can be seen that iPads have grown nicely. But Christmas is upon us, the most lucrative season for anyone selling anything, whatever it is. And what is Apple's biggest draw? iPhones of course. No one is making light of the chip and coronavirus crisis. The components are simply not enough, which is known. And there will be few of them next year as well, which is also known. On the contrary, we know from last year that redistribution of parts to the most important product of the company is nothing new. Maybe this has been practiced for a long time, it just surfaced last year. And the situation may be the same next year and the year after that (and I wonder if Nikkei Asia will properly inform about it again).

Apple's financial director Luca Maestri also spoke in the mentioned financial results report. He revealed that all product categories are expected to grow next quarter, except for the iPad. Anyone who knows how to count adds one and one and realizes that it actually makes sense. The iPad will go into retirement, we need to sell the iPhone, so the iPhone will get its components. And what will they be? This should be, for example, power chips and LiDAR scanner components. 

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