Philip Houska Apple TV is a product that is slowly starting to grow more and more among all age groups. Thanks to its simple and intuitive interfaces, it is also loved by developers who finally got access to the Apple set-top box with the fourth generation. Disney CEO Bob Iger also has a clear opinion, who in an interview on Monday for Bloomberg stated that Apple TV has the best user interface on the market.
During the interview, questions were asked about the future cooperation between Disney and Apple. Iger smartly declined to reveal future plans for the two giants, but added that they have a great working relationship with Apple and expect it to continue for years to come.
He also revealed to Bloomberg his affection for the latest generation of Apple TV. Since the product is user-friendly and simple, it becomes a weapon that, according to Iger, is best used by creators of various content such as Disney.
"This may sound like an advertisement, but Apple TV and its interface really provide the best user experience I've ever seen on a TV," said Iger, adding that this is great news for content creators.
The support from Iger is not particularly surprising, since the 64-year-old businessman, in addition to heading Disney, also sits on Apple's board of directors. Iger and his support mixed with enthusiasm is very promising news for the subsequent development of Apple TV and tvOS, which is dependent on content from third-party developers. Currently, Disney is the largest player in the field of multimedia entertainment and includes both Pixar and Marvel Studios, as well as the Star Wars franchise, ABC and many others.
Iger has been a member of Apple's board of directors since 2011 and, among other things, also owns millions of dollars in shares of the apple company.
Yes, it's true, I have a 4th generation Apple TV and I can't praise it enough :-D the user interface is bomb, I don't even want to talk about the games because they're top :-) Only the restriction on Siri and the programs are missing, but maybe time will improve it; -)