Amaya Toman Apple's share of the laptop market fell by a significant 24,3% in the third quarter of this year. For the Cupertino company, this means a drop from fourth to fifth place. In the same quarter last year, Apple's share of the laptop market was 10,4%, this year it is only 7,9%. Asus replaced Apple in fourth place, HP took first place, followed by Lenovo and Dell.
According to TrendForce the aforementioned decline occurred at a time when the market as a whole was growing, albeit more slowly than originally expected. Global shipments of notebook computers in the third quarter of this year are estimated to have increased by 3,9% to a total of 42,68 million units, with previous estimates calling for 5-6% growth. Apple's notebooks saw a decline despite the MacBook Pro update in July.
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Apple and Acer have similar performance this quarter – Apple 3,36 million units and Acer 3,35 million notebook units – but compared to last year, Apple saw a significant decline while Acer improved. Although the Californian company came up with a new, high-end MacBook Pro this summer, the overly professional performance did not impress the majority of consumers - the very high price was also an obstacle. The new model was fitted with the latest generation Intel processor, equipped with an improved keyboard, TrueTone display and the option of up to 32GB of RAM.
The high-end laptop, intended more for professional users, was not as attractive to ordinary consumers as the new MacBook Air. The wait for the updated lightweight Apple laptop, which premiered last month, could have had a significant impact on the above-mentioned decline. The truth about whether this is really the case will be brought to us only by the results for the last quarter of this year.
It would be interesting to add sales to it. I think that Apple would suddenly improve by a few bars :-D.
On the one hand, it doesn't surprise me at all: Prices are rising to incomprehensible astronomical heights (you can easily buy a car for the price of an average computer), while real usability is steadily decreasing (frustrating touchbar, bad and problematic keyboard, ridiculously insufficient connectivity, constant overheating).
On the other hand, it worries me: Apple is driven entirely by marketing/business, they are not far from a decision like "we will cancel the product because it does not make enough money" (see 17" laptops) and the few people who actually still use it, let them will buy HP with Microshit Willows. So I'm a little worried that one fine day it won't end up with Apple only making iPhones and iWatches and iPads and cutting out computers altogether. And I really don't want to go back to Windows :)
So according to my prediction. Was anyone expecting something else?
What Apple does, today's competition can do for half the price.
Apple got rid of the original customers and fans, to the detriment of the mentality with pink phones. And you're already pulling the maximum shocking AirPods, here and there someone watches. Keep them entertained and they will soon find another trendy icon. Apple is boring and boring.
This is the case when the visionary is replaced by the gaylord, whom he only sees until the end of the year. And the only indicator is profit growth. Another gravedigger of successful companies.
When a 13-inch quite decent couch costs 3500 EUR, it's no wonder. Hell, you think about it when you don't deduct it from your taxes...
On the other hand, the numbers are misleading because most of the turnover is not in high-end goods, but at the opposite end. Therefore, Cook is quite logically pushing the Air, even though on paper it is not significantly better than the MacBook from two years ago. Unfortunately for people who use the computer primarily for work, Apple either coughs, or at least doubled the prices.
They are expensive. For an upgrade to 16GB of RAM, Apple charges more than the cost of two 8GB modules. Likewise, Intel charges more for a processor upgrade than Intel sells for that processor. Likewise, a disk upgrade costs more than the disk itself. And they don't have to buy those unused RAMs, processors, disks... I'm not surprised that sales are falling.
No wonder. Now I'm looking for their cheapest - i.e. the Air in a reasonable configuration of 512GB SSD 16GB RAM gave 52, which is not a little at all. A price tag of 000 less would definitely suit him better! But otherwise it's great, I'm satisfied. :)
Price and price again. I think that this year Apple hit a price wall and overshot... And it can be seen in the sales of mobile phones and laptops.
It couldn't have turned out any other way. I will not discuss the quality, it is clear. But the price, even for iPhones, is simply over the line. Yes, it is about profit-money, but it also goes to the other side, the buyer. And the market reacts to this and offers many "alternatives". If Apple doesn't realize this in time, sales will continue to decline. "Less is sometimes more". What is almost incomprehensible, every manufacturer or seller tries to build the largest possible customer base. Not only for the present, but especially for the future. And they are also trying to get new customers. But Apple's pricing policy tends to eliminate them, even the existing ones, according to those statistics. Sure there are smart people in Silicon Valley, but I feel like they can't see past the tip of their nose for mammon
I bought a 2014 for 32000 macbook pro 13 retina, I was thinking about buying a new 15 inch, I was expecting a similar price to 2014, unfortunately apple went crazy and overshot the prices a bit.
While the entire market is going down in price, the competition is getting significantly better and the processing is slowly catching up, Apple is getting more and more expensive. I'm not talking about quality, it's there, BUT it was there before, so why is there a constant increase in prices, even though the competition, which is better and better, is also cheaper and cheaper?
And that's why sales of Apple products will decrease. Before, it was really driven by the quality and, above all, the absolute exceptionality of the products – there was no such high-quality laptop, there was no such good and high-quality phone. Today, the competition is simply there. Well, when it costs less than half, it's hard to stay with Apple and have the only defense "there's mac os and ios".