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The Indian market is among those where Apple is facing numerous problems. Their solution could be the local production of iPhones, for which the company is making great efforts. India imposes a very high tax on the import of goods from abroad, which negatively affects the price and subsequent sales of smartphones. This year, the production partners of the Cupertino company began to take the first essential steps to establish local production, which should focus on newer generations of iPhones.

India's Ministry of Information Technology this week signed off on new plans to start production at Wistron's $8 million Indian factory. It should become the production site for the iPhone XNUMX, while the Foxconn branch will produce the iPhone XS and iPhone XS Max with the "Assembled in India" label. The Wistron factory is currently still awaiting approval from the Indian Cabinet - after which the deal can finally be considered closed.

So far, Apple has produced and sold the SE and 6S models in India, which, despite local production, are too expensive and practically unaffordable for most Indian consumers. But in the case of imports, the price of these models - which are also far from the latest and are no longer sold in the United States - could rise by almost 40% due to the government order.

If Apple wants to increase demand for its iPhones in India, it will have to come down significantly with its price. It's a step that could definitely pay off for the Cupertino giant - the Indian market is considered by Apple to be an area with great potential due to its gradually improving economy. With the passage of time, the average income of Indian families is also increasing, and Apple's smartphone could thus become more affordable for Indians over time.

In terms of share, the Indian market is dominated by cheaper and more popular smartphones with Android OS.

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Source: 9to5Mac

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