Adam Kos Apple has informed podcast creators using its Apple Podcasts Connect platform that the rollout of the much-anticipated subscription service will be delayed. Apple wants to make sure creators and listeners get the "best experiences" from its app. It should be finished by the end of June.
"We've been very pleased with the response to last month's announcement, and it's exciting to see hundreds of new subscriptions and channels added every day from creators around the world." So begins the message that Apple sent to users of its application by e-mail. If you read between the lines, you will realize that Apple is actually enriching itself unjustly.
The subscription to Apple Podcasts was already announced at the April event, when the possibility of registering for the program took off relatively quickly. It is paid on the basis of an annual subscription, which is already running, but the creators do not actually get anything from it. Apple hasn't launched the service yet, so they can't collect a penny from their listeners yet, even if they already pay themselves.
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"To ensure we provide the best experiences for creators and listeners, we're launching subscriptions in June," the report continues, but does not mention a more precise date. So while Apple is already collecting funds from content creators, it will begin to do so from listeners by the end of this month—if, of course, they subscribe to one of the paid podcasts, and if Apple irons out all the ills of its system.
However, it is a question of how he will deal with the situation. If the front, he should move the next payment to the first subscribers, i.e. those creators who already pay for the possibility of collecting funds from their listeners. If they don't, which probably no one would be surprised by, they will renew their subscription on the day they activated it. All creators who happily sent money to Apple right after the service was introduced can lose more than two months.
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“Over the past few weeks, some creators have experienced delays in the availability of their content and access to Apple Podcasts Connect. We have addressed these breaches and encourage authors who experience any issues to contact us.” The news brought with it certain controversies from the very beginning. Not only with regard to the functionality, when even the creators themselves could not get to the content published in the Podcasts application, but of course with regard to the commissions that Apple will charge for each subscription. And yes, it's that fabled 30%.
