Philip Houska The awarding of the prestigious Grammy music awards, which took place in Los Angeles, California, was of course full of stars and singing performances this year as well. Apart from the announcement of the winners, however, a question arose regarding the increasingly popular streaming services, which, according to the president of the National Academy of Music Arts and Sciences, should not become the standard for music playback.
“Isn't a song worth more than a penny? We all love convenience and support technologies like streaming that connect us to music, but we also need to allow artists to live in a world where music is a profitable and viable career," said National Academy of Music Arts and Sciences President Neil Portnow, along with the American rapper by Common during the 58th Annual Grammy Awards.
He thus alluded to the situation where artists profit from streaming services that support advertising at a minimum. For example, with Apple Music, which only has a paid version, it was initially planned that during the three-month free period will not pay artists at all. This situation, however, very criticized the popular singer Taylor Swift and Apple was eventually forced to change their initial intentions.
Rapper Common also joined Neil Portnow's speech, saying that he would like to thank everyone who supports their artists through the form of streaming, at least through subscriptions, which is the case with Apple Music, at least after the trial period has expired.
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However, such a topic was not thrown up randomly. Apple broadcast the awarding of these music awards together with Sonos advertisement under the title "Music makes home", where not only artists such as Killer Mike, Matt Berninger and St. Vincent, but also Apple Music. The content of the ad, which aired during the break, was a sure message that music will make the household much happier, as evidenced by an eye-catching image starring Sonos speakers and Apple's streaming service.
How which and how for whom. Most of the songs aren't worth a dime. If a person likes something, he will give more for it. It's all a matter of supply and demand. Take a look at ŠlágrTV. For a CD+DVD of zero value and quality, people will easily shell out 500, No problem. It just wants to find sufficiently "smart" customers.