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Samsung makes a significant amount of money by producing the highest possible quality OLED displays for Apple. Apple's contract is so important to Samsung that it employs its most advanced production lines just for this purpose. No one else has such good panels, not even Samsung in its top models. According to previously published information, the South Korean company should have more than 100 dollars from one manufactured display. It is therefore clear that as many subjects as possible want to be involved in this business.

Sharp (which is owned by Foxconn) and Japan Display would like to offer their production capacities to Apple. They would like to produce for Apple already this year, for the needs of upcoming models. There are to be, at least as far as the usability of the OLED panel is concerned, two, both the classic model, which will be based on the current iPhone X, and the Plus model, which will offer a larger display. The problem for these two candidates may be that position the other display manufacturer occupied by (most likely) LG.

It should be the LG company that will produce the second type of displays for the larger iPhone for Apple. Samsung will continue to focus on the production of displays for the classic model. However, the aforementioned manufacturers want to take advantage of the fact that the production capacity should still be insufficient. Sharp should complete the production line for OLED displays directly in the places where the new iPhones are assembled. It should be put into operation during the second quarter of this year. Japan Display is also finalizing its lines for the production of OLED panels and, given its unfavorable financial situation, hopes that it will be able to convince Apple representatives to conclude a contract.

This is a very advantageous position for Apple, as more players in the market allow it to advance its business interests from a better negotiating position. Panel manufacturers will compete with each other, and assuming the same level of quality, it will be Apple who will still profit from it. A potential problem can be if the quality of production varies even slightly. It is very easy to repeat the situation when two manufacturers produce the same product, but one of them is doing a little better with quality than the other (as happened in 2009 with the A9 processor, which was produced by both Samsung, so TSMC and their the quality was not the same).

Source: 9to5mac

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