Amaya Toman When Apple decided to remove the 7mm headphone jack at the launch of the iPhone 7 and iPhone 3,5 Plus, the public was, for the most part, embarrassed. Some said the move was to be expected, predicting that users would get used to the lack of a connector – as with many other Apple innovations of the past. Others predicted the beginning of the end of Apple, the decline in sales of the "sevens" and, apparently, the end of the world. In the end, it turned out that Apple knew very well what it was doing.
Both the decision to remove the headphone jack from the iPhone 7/7Plus and subsequent models, as well as the decision to switch to USB-C for the MacBook and MacBook Pro, caused a stormy response in the world. Regardless of what the professional and lay public think about these moves by Apple, it cannot be denied that they have produced interesting results. One of them is the fact that Apple adapters have become best-selling products at Best Buy.
The news was brought today by the Ceros server. He mentions the negative reactions to the removal of the connectors, either in the form of customer dissatisfaction or in the form of jabs from Samsung, which did not hesitate to poke fun at the controversial move by the apple company in one of its advertisements. After numerous protests, it seems customers have gotten used to it. Sales of the iPhone X were unusually high, and Apple managed to reach a trillion dollar value - so it's clear that the connector revolution didn't hurt it. According to Apple, the jack connector is simply outdated and has no place in modern smartphones. Apple began to bundle tiny Lightning-jack adapters with phones without a jack, along with the iconic EarPods, ending in a Lightning connector.
The corresponding adapter produced by the apple company is different from other common adapters. This is because it is an adapter whose task is to connect two completely different types of connectors, which requires the use of more advanced and thought-out technology. The Apple adapter converts the digital signal in the form of played sound into an analog signal. Behind everything is Apple's decision to take an unusual step, which resulted in the difficult task of turning something established into something completely new. A seemingly small piece of electronics is actually a big deal from this point of view. According to the reactions of the public and the media, it might seem that no one really appreciated this big thing, but it definitely paid off for Apple to introduce it.
Until the second half of 2017, the best-selling Apple product at Best Buy was the meter-long Lightning-to-USB adapter. But after the release of the iPhone 7, this accessory at the top of the sales list was gradually displaced by the jack adapter, another best-selling product from Apple is the USB-C to Lightning cable. It was only in the second quarter of this year that AirPods wireless headphones took first place.
Source: Ceros
Even Google, for example, took it for granted, so they don't care. How long will it last for Samsung? In other words, there is simply no place for a proprietary analog connector today.
Sure, it paid off for Apple to remove the jack because now they're making a lot of money on adapters. It occurs to me that iPhones were actually just an excuse to start a lucrative discount business. I have to admit that they have it devilishly thought out.
In the new model, the display, microphone and speaker will be removed, but these components will be available individually as additional extensions. And it will be a great step again - although it will screw up all the users again, but it will bring more profit to the company - and that's the only thing that matters!