Amaya Toman Steve Jobs is known not only as the co-founder and former director of Apple. His career is also connected with the companies NeXT or Pixar. How did the Graphics Group, under Lucasfilm, become Pixar, and what was the path of this studio to the prominence of the film industry?
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Adam Kos When Steve Jobs left his company Apple in 1985, he first founded his own computer company called NeXT. As part of NeXT's activities, Jobs bought Lucasfilm's Computer Graphics division, which was focused on computer graphics, a little later. At the time of the acquisition, Computer Graphics had a team of skilled technicians and creators committed to producing high-quality, computer-animated images.
In order for it to be possible to realize it at all, but the necessary technology was missing, so Jobs first wanted to focus on the production of the relevant hardware. One of the products that saw the light of day as part of this effort was the super-powerful Pixar Image Computer, which aroused interest, for example, in the field of healthcare. Due to its high price, which was already a respectable 135 dollars at the time, this machine did not have high sales - only a hundred units were sold.
The Pixar studio experienced much greater success when it joined forces with the Disney company. The management of Walt Disney Studios was interested in the said Pixar Image Computer for the purposes of the Computer Animation Production System (CAPS) project. It didn't take long, and with the use of a new animation method, The Rescuers Down Under was created. The Disney company gradually switched fully to digital creation, and using Pixar's RenderMan technology produced, for example, the films Abyss and Terminator 2.
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After the animated short Luxo Jr. received an Oscar nomination, and two years later the Academy Award went to another short animated film Tin Toy, Jobs decided to sell the hardware division of Pixar, and the company's main income thus definitively became film production. Initially, these were short animated films or advertising spots, but in the early nineties, the Disney company decided to finance the first animated feature film from Pixar. It was Toy Story, which practically immediately became a blockbuster movie and set records in terms of attendance. When Steve Jobs returned to Apple in 1997, Pixar became, in a way, a secondary source of income for him. It should be noted that it is a very profitable source. Others gradually began to take care of Pixar's operation, and a number of very successful films from the Pixar workshop subsequently emerged, from Příšerek s.r.o. or Finding Nemo to Wonder Woman, V hlavá, Cars or perhaps one of the latest - Transformation.
