Amaya Toman Everyone knows the 1984 spot or the legendary "Hello" iPhone ad. But what about the Apple Watch ad with Alice Cooper or the older iMac ads? Advertisements - both in print and in the form of video spots - are an integral and relatively important part of Apple's history. Some of them have been preserved, some of them can be found thanks to internet archive, a handful of video clips can also be found on YouTube. But the latter is gradually disappearing from the web, and you can currently only find newer advertising spots on Apple's official channel.
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Those who want to occasionally nostalgically reminisce about the good old days and watch one of the older ads for Apple products either had to search the corners of the Internet, or were simply out of luck - until recently. Sam Henri Gold came up with a project called The Apple Archive, consisting of hundreds of videos and images mapping the almost forty-four-year history of the Cupertino company. Archive was launched this week.
According to his own words, Sam Henri Gold primarily wants to inspire the next generation of designers and developers with his collection, but also to please Apple fans. “The whole project for me started in April 2017, when the EveryAppleAd YouTube channel was shut down,” recalls Sam, adding that he immediately began searching YouTube for all possible Apple ads and downloading them to his iCloud storage. In June of last year, he launched the first version of his archive on Google Drive, but the project was quickly abandoned due to disk overload and security vulnerabilities. But in the end, he managed to come up with a working solution - the Vimeo platform offers a version of the player that does not allow downloading.
According to Sam, finding content for the archive was not easy - YouTube is literally flooded with low-quality copies in low resolution, many spots on this site are simply completely missing. However, according to Sam, he does not intend to share how he managed to get individual advertisements, but he praises his unnamed sources.
The entire collection has more than 15 thousand files and its volume is less than 1 TB of data. These are files in PDF format, print ads, but also moments from WWDC, obscure clips from the eighties of the last century, or perhaps extensive collections of wallpapers for iOS and macOS. The creation of an archive will understandably take not only a huge amount of time, but also swallow a considerable amount of funds, therefore Sam Any help is welcome, whether in the form of finance or the advertising material itself. At the same time, he is aware that all of his previous work can be destroyed by Apple with a single order, but he hopes that the company will take into account the educational purposes behind the creation of a large archive. Sam will regularly inform about new content on his Twitter.
