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Press Release: Although every previous model ruled the list of the best-selling phones and disappeared from the counters at supersonic speed, the new iPhone 8 practically does not bark. Thanks to half the demand lower than the original assumptions, the company even had to reduce production. What caused this situation?

Apple didn't come up with anything groundbreaking

The glass addition to the Apple family with the number 8 does not offend, but neither does it excite. Compared to the previous model, it only has a slightly modified design, wireless charging, a more powerful A11 Bionic processor and the option of a portrait lighting mode. All this for very ambitious prices that start at 20 CZK, which seems a bit excessive to users.

Of course, sales were not helped much by photos of bloated batteries circulating on social networks. On decay that damaged the phone's construction so much so that you could return it straight away, several dozen customers pointed out. Another reason why there is no interest in the iPhone 8 is the iPhone X, which is both visually and functionally much more interesting.

New phones, outdated tariffs

Another thing that can partly affect the sales of new phones is the outdated range of mobile phones tariffs, which, even after a recent upgrade, still belongs to the Stone Age. Little data, high price. And you don't need an iPhone 8 like that mobile internet nothing at all actually. To be able to use it fully, you need to be online practically non-stop. A large number of users have to limit themselves so that they do not run out of FUP after a week, or pay extra.

How to keep data under control?

Mobile data is easily available on iPhones turn off or on for each application separately in the Settings > Mobile data section. Apps you allow to draw data will use your mobile data connection, others will only be active when you're connected to Wi-Fi. Of course, you can also check which application is "eating" how much and adjust accordingly.

Data plans: Where are they available?

They could be the ideal way out of the precarious tariff situation data tariffs. However, they are not widely available yet, at least not from the "big three". You can find them rather in the menu of some virtual operators, and there is not much to choose from. Calling and texting today can be easily done through applications such as Viber, Whats App and Messenger. Unlimited tariffs are therefore more of a pastime.

Special tariffs for iPhone

That you haven't heard of anything like that? Tariffs for the iPhone saw the light of day just before the legendary 3G model came out. For example, in the Netherlands, operator T-Mobile offered the iPhone 3G tariff from 29.95 euros (150 free call minutes, 150 SMS messages and unlimited data). And today, where nothing, here nothing. At the same time, owners of devices with a bit of an apple would be interested in exactly such a thing.

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