Amaya Toman The constant comparison between Tim Cook and Steve Jobs is a grateful – and timeless – topic. The latest book biography of Cook, entitled Tim Cook: The Genius Who Took Apple to the Nest Level by Leander Kahney, puts Cook on a very high pedestal and suggests that the current CEO is also the best that Apple has ever had. Better than his predecessor and co-founder of the company.
Leander Kahney, the author of probably the first ever biography of Tim Cook, works as an editor on the Cult of Mac server. His work will be published on April 16 – just a few weeks after Cook gave one of the most significant and, in some ways, the most controversial Keynotes of his career to date. With its event with the subtitle "It's Show Time", Apple made it clear that it is dead serious about focusing its business in the area of services.
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In his book, Kahney claims, among other things, that Tim Cook has hardly made a misstep since taking over from Steve Jobs at the helm of Apple. It was one of the most closely watched takeovers of a major technology company – at least in the United States.
In the book, some of the highest-ranking employees of Apple also gained space, who shared some of their own incidents associated with Tim Cook. For example, the talk will be about how Cook was able to handle the affair with the FBI, when Apple refused to provide access to the locked iPhone of the San Bernardino shooter. Cook's approach to privacy - both his own and users' - will be one of the main themes of the book. Of course, there will be no shortage of important milestones in Cook's life, from his childhood spent in the Alabama countryside, through his career at IBM to joining Apple and his way to the highest position in the company.
The book also mentions the fact that Apple's value is now three times higher than when Steve Jobs died, that it continues to earn significant amounts of money and expand its scope. Leander Kahney's book will be available at Amazon i Apple books.
Source: BGR
"Cook has hardly made a misstep since taking over from Steve Jobs at Apple." that's nice, but then there's AirPods, for which we waited 6 months after the launch of the first version, and I'm not even going to talk about AirPower, I think this is a big mistake when they introduce something that doesn't sell even after a year and a half, otherwise after the change knowledge is quite clear to everyone that Apple is stagnating and it is not possible to make a wrong step when they actually keep stepping on the same spot.
The best CEO Apple ever had? Um. It's probably better managed in a way, but I still think it's going - it's benefiting from what Steve Jobs left behind, because what he created, what he put into that company, was timeless. Personally, Apple's expansion in breadth is rather detrimental to me, in what constitutes its core, in my opinion, it is losing its breath... So I am not connected. And the bent new iPad Pro and Cook's arrogant statement about this problem still left me breathless.
My opinion is that Cook is not that successful a boss. In short, the company is still living with the so-called "self-fall" of Jobs, but I fear that it will slowly go to the "flowers" unless something fundamental happens. It will take some time, but in this situation, what he is performing, nothing else awaits them, unfortunately...
Apple can only squeeze customers. The aura he had under Jobs is long gone. The competition is slowly running away from him, he is not innovating, the quality is dismal and the customers are nothing more than cash cows for him. I've been doing graphics on a Mac since 1994, and my next computer will be a PC. Unfortunately.
TimApple is collapsing under his hands, Airpower written off, Butterfly keyboard, Stage lights, #bendgate2, bugged macOS, declining sales of overpriced iPhones,.. should I continue?
it can be seen that many critics of Apple do not understand at all where development is going and what is essential. Sure, cell phones will get better and better, but they've looked the same and done the same for the past 5 years. One of the few real innovations is faceID. Otherwise, it's just such an evolution as, for example, with cars.
The market will fundamentally change - markets with good purchasing power are saturated, and here customers will rather appreciate if the design does not get old and if it works reliably for 3-4 years. Poor markets - India, the west of China will never have Apple and therefore they are not interesting, and here low-end companies, probably mainly domestic ones, will prevail. To complete and expand a perfect, safe and comfortable ecosystem with others - credit card, newspapers and magazines, television, etc. seems like quite an interesting project to me. Whether it will succeed is certainly a question mark, but whoever criticizes it has no imagination. For me, I want an Apple card :)) and the titanium one!