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By this time next week, it will be just a few hours until Apple unveils new products for this fall. You don't have to follow all the leaks and conjectures, but you still know roughly what Apple will come up with. There should be quite a few this year. In addition to the new iPhones, of which there is no doubt, the new Apple Watch, the brand new Home Pod speaker and most likely the Apple TV should also arrive. However, the most important product of the entire keynote will be the iPhone. And not a pair of updated last year's models, but brand new model. THE iPhone that we are all impatiently waiting for, THE iPhone that should once again stir things up a bit after a few years around Cupertino phones. In the short list below, I'd like to share a few points about why I'm looking forward to the new model, what I expect from it, and what I'm a little worried about.

I currently have an iPhone 7 which I am extremely happy with. Even when I bought it, I knew that it would be a temporary solution because there were already reports on the web that the next model would be truly "revolutionary". From a general point of view, it will probably not be a revolution, but at least with regard to the development of iPhones, it could be a significant leap forward. And for several reasons

Display

For the first time in history, an Apple phone will feature an OLED panel. This comes with a lot of advantages as well as some disadvantages. In the final, it will depend on which specific panel Apple chose for its new flagship, what parameters it will have and what the final rendering of colors will be. However, with the advent of OLED technology, we can expect things that have so far only been available from the competition (which has been offering OLED displays for quite a few years). Whether it's color rendering, black display or passive display functions. In the case of the display, however, it is not only about the technology of the display panel, but also about its size. If Apple really manages to fit a display the size of the iPhone 7 Plus into a phone body that is only slightly larger than the iPhone 7, it will be a huge draw for me personally and one of the main reasons to replace the iPhone after a year.

Camera

When I got my current iPhone, I spent a long time deciding whether it was worth going for the Plus model. The big draw was the size of the display, at least as important was the quality dual camera. A larger battery capacity would just be a nice bonus. In the end, I gave in, I was intimidated by the size of the Plus model and bought the classic. I was just afraid that I would bend such a large phone somewhere, that I would have nowhere to put it and that it would be an impractical device in general. I got used to the display, the battery life seems OK to me, only the dual camera is something I really miss (for example, in cases where even the tiny optical zoom would help). The new iPhone should offer both a dual camera, a compact body, and perhaps a slightly better battery life than my current model. Personally, it combines the advantages of last year's Plus version with the advantages of the classic iPhone of the classic size. It can be expected that the pair of sensors will be slightly improved again. So we could expect, for example, better brightness.

New controls

If you saw a study or a leak that depicted the planned iPhone 8 (or whatever the new top model will actually be called), you probably registered that there will no longer be a classic Home Button. It will most likely move directly to the display. On the one hand, I will miss it, because the current design is so strongly addictive that using older devices with a classic mechanical button annoys me. On the other hand, this opens up many new possibilities for using the phone's control and user interface. I believe that even after moving the Home Button to the phone display, Apple will leave the Taptic Engine and the response to the user's actions will still be great. In addition to replacing the Home Button, I'm very curious to see how 3D face scanning works, as well as how Touch ID will eventually play out. Variants with a sensor on the back scare me a little, the complete absence would be a shame. Integrated Touch ID into the display is more of a wishful thinking that will turn into reality in the coming years. Maybe Apple will surprise...

Negative?

If I have to name one aspect that worries me about the new flagship, it would be the price. There is a lot of talk about the $999 price tag for the base model, which should be the configuration with 64GB of memory. The conversion to the Czech price (+ tax and duty) is close to thirty thousand and I am personally afraid that the resulting price will be based on this value. It's remarkable how the prices of top models (across manufacturers) have skyrocketed in recent years. Even more fascinating, however, is that customers apparently don't mind. There will be queues even for the new top iPhone, and the first few months will be in short supply. Each interested party has to deal with the final price himself, but personally I know that if I didn't have the money from the sale of the current phone, the new iPhone would leave me cold because it will be in such price ranges that are not quite usual for mobile phones.

If we ignore the price, the list of negatives will be a subjective matter for each user. I said goodbye to the presence of a quality headphone amplifier and a decent DAC the moment Apple removed the 3,5mm jack from the phone. On the other hand, I have already gotten used to his absence. NFC or Apple Pay probably won't be around for a while. I don't consider wireless charging to be essential. When it works on two meters I will be thrilled. However, what is the difference between charging with a cable or charging on a special pad (which is connected to the network with a cable)? In both cases, the phone is tied to one location and you can't do much with it. In the case of cable charging, you can at least write an SMS. Try it on a charging pad…

The software side of things may hide some surprises. Even though I've had the iOS 11 beta installed for a few months now, Apple might come up with something that isn't in these test builds. At least the first application using ARKit. That could be an interesting diversion. We will find out how it will turn out in a few hours. We will be following the Keynote for you and will try to bring you information as soon as possible. So if you don't watch the keynote live, you won't miss any important information. If you tune in to the keynote evening, I hope you have a nice time :)

Photo sources: The Investor, John Calkins, @PhoneDesigner, Appleinsider

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