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The Apple Watch is not a product that should excel at one specific activity. On the contrary, you can do countless activities on your wrist and use the apple watch in a completely variable way, which is exactly what Apple is trying to show in its latest advertising campaign. Seven short spots show how Watch can be used every day.

The fifteen-second spots continue with style and meaning on six ads published at the beginning of October. The clip for "Skate" shows how easy it is to make purchases with the Watch and Apple Pay, while in "Play" a playing pianist can easily bid on an eBay auction without being significantly distracted from playing. The "Move" and "Dance" clips show the Watch playing sports and listening to music, which can be easily turned on via Siri.

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In the "Travel" ad, Apple shows that it's even easier to get through the airport and onto the plane because you can always have your ticket ready on your wrist. "Style" in turn represents the variety of watches that you can adapt to your wardrobe thanks to different dials and straps.

The latest ad, called "Kiss," tries to suggest that the Watch can be much less intrusive than, say, an iPhone. While the girl and the boy are trying to kiss, a notification from Uber arrives, which can be easily recorded on the wrist, no need to reach into the pocket, and the magical moment will not disappear.

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