Ondrej Holzman We already know more than enough about the new iPhone, and it would be a big surprise if Apple introduced something truly unexpected with its new generation Apple phone. The situation is completely different with the iWatch, or any wearable device with any other name. Apple is also supposed to present this in less than two weeks, but practically not a single piece of information has leaked from the company's laboratories that would reveal the form of another potentially revolutionary device.
The reason for the complete secrecy surrounding the Apple wearable product should have a simple reason - Apple is said to actually introduce it already 9. September, but it won't start selling it until 2015. "It won't be selling anytime soon," found out from his knowledgeable source John Paczkowski z Re / code. Just him in the week brought the news that Apple has changed its plan and will introduce the iWatch in addition to the new iPhones.
[do action=”citation”]This device will not be sold in the near future.[/do]
In recent years, Apple's strength has mainly been that it was able to introduce a new product and deliver it to the first customers in just a few days. In the vast majority of cases, when it came to hardware, however, he could not reveal until the last hours what the new MacBook or iPad would look like. The last time Apple managed to surprise everyone was a year ago at WWDC, when it showed the future of the Mac Pro. The only reason no one expected it was that the Mac Pro had not yet rolled off the Chinese production lines in large volumes. Apple only started selling it half a year later.
The exact same scenario worked when the first iPhone was introduced. Although Steve Jobs introduced a revolutionary mobile device during his legendary keynote in January, the first generation iPhone did not go on sale until half a year later. And Apple didn't even have the iPad ready in stock right away. This is practically the only possible way today to prevent leakages from factories and the supply chain.
Apple has already shown several times that once it can keep product development so-called in-house, i.e. inside its own offices and laboratories, secret information is rarely leaked. The proof is the majority of recent software innovations, which were not discussed at all even a few days before their introduction.
From this point of view, Paczkowski's information about the current introduction of Apple's wearable device and its later sales launch makes sense. In addition, for Apple, a possible six months could mean a significant time for possible further development and preparations.
As far as I know, MacPro is not made in China, but in Austin, USA.
And isn't it just being pieced together in the US?
what is the difference?
If apple does not have time to deliver the watch to the Christmas market, the competition can take advantage of this and deliver a copy of the presented watch, apple would lose a significant part of the market even before the actual launch. What about apple tv? Shouldn't there be a new model already in March?
A bunch of manufacturers have watches, and I don't know how much they go to hell. With Japko, it is assumed that there will be something extra and mainly an ecosystem.
When two do the same thing…
I guess I see it differently.
MacPro is not for absolutely massive sales, for a huge target group, it is for professionals who after years were in danger of going elsewhere. It was logical to present the MacPro even though it is yet to go on sale - to show that we still have something for them, let them wait. And they will wait, they are not the classic type of customer, and Apple had no one to copy in this, had no reason.
On the other hand, anything that is meant to go to the masses, to the people, is a category where immediate sales are one of the keys to success. If a new segment of the market is to be opened, where others are only afraid to penetrate, showing something half a year in advance is a threat and an offer to be copied.
Previously, Apple did not have the position to dictate the terms when the product should be delivered to it. There weren't today's possibilities. That's also why sales sometimes dragged on for a long time after the show.
Rather, the article points to something else... sales are one thing and "expectation" (wow effect) is another... once production starts (and it's not a question of whether a thousand or a million units are produced) it's quite likely, maybe even inevitable , that one of the pieces of material gets out of production to the public and speculations, creation of conjectures and all kinds of bubbles will start immediately and as a result it leads to only one thing…. disappointment. This affects both the public and the company (share price,...). And that's why it's important for Apple (as well as any company) to prevent the leakage of any information before the official presentation. Although maybe, I suspect it was HTC or someone, they figured out a way to stop the speculation here and simply published the photos and specifications before the actual presentation of the phone :)