Ondrej Holzman Apple chief designer Jony Ive in an interview with CNET spoke about new MacBooks Pro and about the process that led to the creation of the Touch Bar, a touch bar with multi-function buttons that replaced traditional function keys. Ive also said that Apple is definitely not limiting itself in any way in terms of development, but only makes big changes if the result is better than the current one.
What is your philosophy when it comes to designing Macs, iPads and iPhones? How do you approach each one?
I believe you cannot separate form from material, from the process that creates that material. They have to be developed incredibly thoughtfully and consistently. That means you can't design by letting go of how you make the product. This is a very important relationship.
We spend a huge amount of time just researching the materials. We explore a whole range of different materials, a whole range of different manufacturing processes. I think you'd be surprised how sophisticated the conclusions we reach are.
Like what? Can you give me an example?
No.
But that's the way we've been working as a team for the last 20, 25 years, and this is the most polished example. We put pieces of aluminum, aluminum alloys that we design ourselves, into machine tools that turn them into the various parts of the cases that we've been developing for years. (…) We are constantly trying to find a better solution, but it is interesting that we have not yet been able to come up with anything better than the current Mac architecture.
As a team, and at the core of Apple's philosophy, we could do something radically different, but it wouldn't be better.
Although the whole conversation mainly revolved around the new MacBook Pros, the above-cited answers about materials can also be very well placed in the context of recent speculations about the next iPhones.
For the Apple Watch, Jony Ive's design team evidently concluded that experimenting with ceramics and transferring to the final product (Watch Edition), makes sense. That's why there was also talk about the fact that next year we could also expect ceramic iPhones, which could be one of the big changes compared to the last generations.
However, Jony Ive has now confirmed in other words that more abundant use of ceramics may not be on the agenda. For Apple to make a ceramic iPhone, the material would have to be superior to aluminum in many ways, one of which is 100% manufacturing. Ive confirms that work with aluminum (development, processing, production) has been brought to a very high level by Apple over the years, and although we can be sure that he is definitely experimenting with new materials in his studies for iPhones, it is hard to imagine that would completely abandon aluminum.
The iPhone is by far the most important and volume (production) product for Apple, and although it has production machinery and the entire supply chain really well built, we are already seeing enormous difficulties in meeting demand for the iPhone 7. In the Czech Republic, customers have been waiting for selected models for more than five weeks. That's why it doesn't seem too realistic for Apple to make life even more complicated with new manufacturing processes. He certainly could and would be able to, but as Ive says, it wouldn't be better.
“…I am convinced that you cannot separate form from material, from process,
which makes up that material. They have to be developed incredibly thoughtfully
and continuously. That means you can't design by getting rid of
of how you make the product. This is a very important relationship…”
Can I ask someone more intelligent to be so kind as to explain this formulation to me?
And the following paragraph simply MUST go down in the history of legendary answers:
"Like what? Can you give me an example?
No."
:D
Well, I would see it as follows. I think the author wanted to say that you need to take into account what and how you produce in order to achieve an efficient result and earn some dollars and then have the right pies for the shareholders. You can make a phone out of ice, for example, it will be super cheap, but as soon as you take it out of the fridge, you're done. Or, on the contrary, from platinum and you won't sell either, because the price will be cruel. It is necessary to find a compromise between the material, the procedure for processing it and the final product. And believe me, it's not something simple that you can do in one afternoon.
Even though your post is (at least to me) about as enigmatic as the original one, I still thank you for the effort… :)
If you have ever physically made something with your own hands (I mean metal, glass, wood, plastic, etc.) then you would understand. Try it and you will immediately know what we are talking about.
where did we lose the liquid metal that was used for the clips with which the SIM card was removed from the iPhone 3,4.. then there was a lot of noise about it and now it's quiet... APPLE is going down the drain... Ive has been out of reality for a long time / damaging itself cables on iPhones, chargers for MBooks, Mouse with a clitoris, moving iPhones, cracking hinges on Airs, overheating of APPLE computers as well as a bunch of other designer processors... and now also the heat, the bum, the gay...Cook, who is only interested in rainbow marches, rainbow watch straps, support for the murderer Clinton, nomination for vice president of the USA, firing of employees who do not agree with LGBTI, adding smileys with LGBTI themes, refugees, genderism, pedophilia. So the sick person with the disease of the buffoon will put APPLE where he likes it the most...in the ass/ass
being born warmer is probably just as guilty as being born a Slovak
and the fact that Apple is oriented towards the warmer part of the population (see the touch bar, whose only useful value lies in the fact that the user can play a rainbow on the keyboard), doesn't that bother you? :D