Philip Houska During the past week, attention has stopped on the information that Apple is preparing its first ever TV show under the title "Vital Signs". This semi-biographical dark drama is set to star a world-renowned member of a groundbreaking hip-hop group NWA Dr. Dre, who, among other things, is the co-founder of the Beats brand and an Apple employee.
Based on the latest information with which he came server Re / code, the six-part drama will be promoted exclusively through the Apple Music streaming service. With this upcoming semi-biographical venture, the company will not attack television as such, but will continue to expand multimedia content precisely in Apple Music, which will lead to a strong marketing wave.
“Apple has already funded videos to be exclusive to Apple Music, or to expand the service's portfolio. The same will be the case with this program. Period," wrote Peter Kafka on the server Re / code and added that Apple is therefore not entering the television sphere with this upcoming project, but rather is only expanding the sphere of Apple Music.
Apple already has experience in financing videos for exclusive availability on the ever-growing streaming service. A typical example is Canadian rapper Drake's global hit "Hotline Bling", which not only became the target of creative meme images and mocking GIFs, but was also available on Apple Music a week before its official release on YouTube. Despite the fact that the entire dance choreography was financed by Apple.
Exclusively on Apple Music, singer Taylor Swift also appears with some acts, most recently a recording from the concert series "1989 World Tour LIVE".
He first reported on the new drama with elements of violence and sex last week The Hollywood Reporter. The entire project is to be focused on the artist under the pseudonym Dr. Dre and his life story divided into six episodes, each of which will focus on his emotional and life attitudes. It is not yet known if Vital Signs will also be available on iTunes, but users the growing Apple Music streaming service they will surely have this dark effort from the workshop of the creators of the iPhone first.
Source: Re / code, MacRumors
