Ondrej Holzman In September, Apple joined forces with U2 and decided to let the Irish band play a few songs during the keynote, during which it presented, for example, the new iPhones, and at the same time to all its users for free will provide upcoming new album. Now Apple has announced that the new U2 and their album Songs of Innocence 81 million people listened.
Since September 9, when Apple sent hundreds of millions of its users the new U2 album to their devices, they have been complete Songs of Innocence 26 million people downloaded he revealed pros Billboard Eddy Cue, Apple's senior vice president of Internet Software and Services. According to him, over 81 million users have "experienced" at least some of the songs from the album, which is the combined number for the songs played on iTunes, iTunes Radio and Beats Music.
"To put that in perspective, 2003 million customers have purchased U2's music since the launch of the iTunes Store in 14," Cue revealed, clearly demonstrating that Apple has succeeded perfectly in its goal of getting U2's songs to people who would apparently they've never heard an Irish band. However, many of them ended up keeping U2's latest album on their devices.
Although the big event of Apple and U2 was accompanied by a slight controversy, because the method of promotion and subsequent distribution of the new album to users was not entirely the happiest. Apple automatically let all users upload a complete album Songs of Innocence to their accounts, which some resented that songs they didn't care about appeared in their library. In the end, he was forced to even release Apple a special tool that deletes the U2 album.
The event lasts until October 13, after which the album will be charged in the classic way and will appear in other stores at the same time. It was exclusive to iTunes until now. This is very likely not the last we hear of the Apple + U2 connection. Frontman Bono has already hinted that he is working closely with the Californian company on other projects that will change the way we listen to music today.
I would be quite interested in how many people registered new accounts after the event with U2 - which will probably be a decent number, after all, all the listeners are probably users of Apple products, but the free album is a good reason to register and create an account .. I think that would also be interesting corresponding value
Again, that album was no blockbuster and if you don't love U2, you haven't lost anything.
I agree, I don't mind U2, but I turned that album off halfway through the first song. Probably ok for fans.
So I've never listened to U2 and I quite liked the new album, so it definitely had a positive effect on me :)
In the end, U2 will profit from it. It will catch new listeners and they will buy the other albums..
U2 nooooo!
so have you played the album or listened to at least one of the tracks on that album?
Apples, pears, oranges, it doesn't matter. After a short time, the title and article are again on the level.