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Apple this week unveiled a new TV ad "iPad is delicious" for their revolutionary iPad tablet.

The previous iPad ads that you could see on the Internet were called "What is iPad" and were based on introducing and describing the iPad. This is no longer necessary. The iPad is a world-renowned phenomenon that revolutionized the tablet market and is owned by several million users around the world.

In the latest “iPad is delicious” ad, “iPad is…” first appears and gradually throughout the video the adjectives “delicious”, “current”, “learning”, “playful”, “literary”, “artful”, “ friendly”, “productive”, “scientific” and “magical” (note editorial "delicious", "contemporary", "educational", "playful", "literary", "artistic", "friendly", "productive", "scientific", "magical").

The ad is once again very successful and proves that Apple simply controls this tool of the marketing mix. It will tell and show you a lot in 30 seconds, and it is also clean and has a pleasant effect.

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