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Mobile operators from all over the world are coming together to start a fight against the Apple Appstore. Together, they plan to create a platform that should compete with the Appstore.

The Alliance of Mobile Operators bears the name Wholesale Applications Community and includes a total of 24 mobile operators - world leaders. In addition, LG, Samsung and Sony Ericsson are also members of the alliance. Operators include Telefonica, T-Mobile and Vodafone.

The alliance aims to create a unified platform for application development and plans to open its store to customers by the end of the year. Any developer could submit their app to this store.

Does this create competition for Apple Appstore, Android Market, Microsoft Marketplace and others? A similar step is certainly interesting and the support of almost all major mobile operators sounds really interesting. Manufacturers such as LG, Sony Ericsson or Samsung can only gain, and finally even the users of these phones could expect quality mobile applications.

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