Philip Houska Apple is preparing to change its mobile Apple Store. It will now offer user recommendations based on previous purchases. Amazon, for example, has a similar situation. Although the spokesperson of the Cupertino company refused to comment on the whole fact, according to Mark Gurman from Bloomberg an update should come in the next two weeks.
The amended application should apparently contain a "For You" section, where recommendations will appear. Furthermore, it should also unite. Currently, the Apple Store is separate for both iPhone and iPad. With the upcoming change should come uniformity with the same functions and interface.
For the general public, this update will not be very significant, but for Apple it is a major step. Until now, the Californian company has always cared more about user security and privacy than the higher income that will potentially flow from this decision. For example, the online store Amazon already applies a similar concept.
