David Hanak Microsoft has decided to end the suffering of its service called Groove, which was used for streaming music content. It was thus basically competition for Spotify, Apple Music and other established streaming services. That's what most likely broke her neck. The service did not achieve the results that Microsoft imagined and therefore its activity will be terminated at the end of this year.
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Patrik Siwek The service will be available to its customers until December 31, but after that users will not be able to download or play any songs. Microsoft has decided to use this interim period to encourage current customers to use rival Spotify instead of Groove. Those who have a paid account with the Microsoft service will receive a special 60-day trial from Spotify, during which they will be able to experience what it is like to have a Spotify Premium account. Those who subscribe to Groove for longer than the end of the year will get their subscription money back.
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Microsoft Groove was a service originally designed to compete with Apple and its iTunes, and later Apple Music. However, Microsoft never recorded any dizzying success with it. And so far, it looks like the company is not planning any successor. That something was up was clear from the moment Microsoft enabled the Spotify app for Xbox One. However, this is quite a logical step. In this market, two giants compete with each other in the form of Spotify (140 million users, of which 60 million are paying) and Apple Music (over 30 million users). There are still other services that are either very niche (for example Tidal) or scavenge the scraps and go with the glory (Pandora). In the end, not many people even knew that Microsoft offered a music streaming service. That says a lot…
Source: Cultofmac
