Adam Kos Instagram is no longer the social network with photos. Instagram has outgrown its original purpose and is now moving in a completely different direction, although the main thing here is still visual content. The platform was created in 2010, then in 2012 it was bought by Facebook, now Meta. And even 10 years later, we still don't have an iPad version here. And we won't just have it either.
It is strange to say the least. Consider how huge a company Meta is, how many employees it has and how much money it makes. At the same time, such an extremely popular application, which Instagram undoubtedly is, simply does not want to be debugged in the iPad version. Although the situation will of course be more complicated, from the point of view of the liker it should be enough to take the current Instagram environment and just enlarge it for iPad displays. This, of course, with regard to the controls. But taking something that works and just blowing it up shouldn't be such a problem, right? How long could such an optimization take?
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Forget about Instagram for iPad
On the one hand, we have indie developers who are able to produce an incredibly high-quality title for a minimum of resources in a minimum of time, on the other hand, we have a huge company that does not want to just "enlarge" an existing application for tablet users. And why do we say that he doesn't want to? Because she really doesn't want to, in other words confirmed by Adam Mosseri, that is, the head of Instagram himself, in a post on the Twitter social network.
Planned Instagram features
He didn't say so of his own accord, but responded to a question from popular YouTuber Marques Brownlee. Anyway, the result is that Instagram for iPad is not a priority for Instagram developers (scheduled posts are). And reason? It is said that too few people would use it. They are now dependent on an absolutely crazy sprawling mobile application in 2022, or its mobile display on a huge display with black borders around it. You definitely don't want to use either option.
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Web application
If we leave aside the functions of the application, the priority is certainly the web interface. Instagram is gradually tuning its website and trying to make it full-fledged and such that you can comfortably control it not only on computers, but also on tablets. Instagram is making it clear that rather than making one app for a "handful" of users, it will tweak its website for everyone. One work is thus used on all tablets on all platforms, as well as on computers, whether with Windows or Mac. But is it the right way?
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When Steve Jobs introduced the first iPhone, he mentioned that developers would not make complex applications, as was the case with the Symbian platform, etc., but that the future was web applications. The year 2008, when the App Store was launched, showed how wrong he was. However, even today we have interesting web applications, but only a handful of us use them, because installing a title from the App Store is so convenient, fast and reliable.
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Against the current and against the user
Every major company wants to have the maximum number of its applications on all available platforms. It thus has a greater reach, and users can then take advantage of cross-platform connections. But not so Meta. Either there really aren't that many iPad users who would really appreciate a native app, or Instagram is just focusing on competitive features that iPads may not be. But maybe he just cares about his users, or he really doesn't have enough people to fully debug this. After all, even Mosseri indicated this in his reply to his tweet, because "We are leaner than you think".
