Jiří Filip MacBook fans are in for golden times. It wasn't that long ago that Macs in general were in decline, but the switch to M-series chips has given them an incredible boost, and Apple seems to have more tricks up its sleeve. Specifically, we are talking about the transition from current LCD displays to OLEDs, thanks to which the display capabilities of MacBooks will move significantly forward. The catch, however, is that their price may also move "forward", which could be a problem especially for the Air series.
Of course, we can only argue about the final price of the MacBook Air with an OLED display. Its performance is not planned until next year. Relatively recently, however, information leaked that Apple will increase the price of iPad Pros quite drastically next year, precisely because of OLED displays. At the same time, the price increase should have been around 300 to 400 dollars per model, which would make the iPad Pro the most expensive tablet on the market. However, while they can still be afforded to a certain extent due to the fact that they are professional devices, MacBook Airs are the ticket to the world of Apple tablets, and any significant increase in price would block this path. The question therefore arises as to which direction Apple will take.
Honestly, there aren't many options. If Apple really wants OLED in the MacBook Air, it can be imagined either that they will create it with a certain reduction and thus reduce their price (however, the Air will still have to rise in price in some way), or that the Air will arrive in two versions - namely with LCD and OLED. Thanks to this, users could choose between a cheap ticket to the world of laptops with a worse display and a compact machine with a beautiful display but a higher price tag.
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It is clear that this will not be an easy choice at all for Apple, because it seems that it wants to get rid of LCD displays in its products in the future. However, they are against their price tags, which can bring the current cheap pieces to a significantly higher level, which would of course affect their marketability. For example, MacBook Airs are extremely popular precisely because of their low price. Splitting the portfolio into OLED and LCD products would therefore make a lot of sense in this regard. On the other hand, each new branch of the offer is to a certain extent a blurring of it, and it is Apple who has been trying for a long time to make sure that its customers understand the offer. It will therefore be extremely interesting to follow his steps in the coming weeks and months.
