Amaya Toman In today's part of our series about Apple personalities, we will talk about Guy Kawasaki - a marketing specialist, the author of a number of professional and popular science publications and an expert who was in charge of, for example, the marketing of Macintosh computers at Apple. Guy Kawasaki has also become known to the public as an "Apple evangelist".
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Guy Kawasaki - full name Guy Takeo Kawasaki - was born on August 30, 1954 in Honolulu, Hawaii. He graduated from Stanford University in 1976 with a B.A. He also studied law at UC Davis, but after a few weeks he realized that law was definitely not for him. In 1977, he decided to join the Anderson School of Management at UCLA, where he received a master's degree. During his studies, he worked at the jewelry company Nova Styling, where, according to his own words, he discovered that jewelry is "a much tougher business than computers" and where, according to him, he also learned to sell. In 1983, Kawasaki joined Apple - hired by his Stanford classmate Mike Boich - and worked there for four years.
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In 1987, Kawasaki left the company again and founded his own company called ACIUS, which he ran for two years before deciding to devote himself full time to writing, lecturing and consulting. In the mid-nineties, he returned as a holder of the prestigious Apple Fellow title. This was at a time when Apple was definitely not doing well, and Kawasaki was then given the (not easy) task of maintaining and restoring the cult of the Macintosh. After two years, Kawasaki left Apple again to pursue a role as an investor in Garage.com. Guy Kawasaki is the author of fifteen books, the most famous titles include The Macintosh Was, Wise Guy or The Art of the Start 2.0.
