Libor Kubín Curly hair, shirt sleeves rolled up high. It will be difficult to find an Apple fan who does not know GTD trainer and promoter, co-author of Digit, Apple evangelist Petr Mára.
Books, toys and Apple
Hi Peter. You are known to travel a lot. what are you doing on the plane
Hi, you're right, there's been more flying lately - if I had to characterize what I do on the plane, then according to GTD it's mostly the context of @Řeším_emaily. (laughs) For me, the plane is an opportunity to try to improve communication, for which there was no time before (it was not a priority), or to prepare for the training that awaits me at the end of the flight. So, after dealing with the most important emails, I usually turn on the iPad and go through the applications that I will need, test them, try to find a reasonable "line" between them and think about how to explain them, how to emphasize their advantages. Now I mainly present iPads abroad, whether in the context of use as a work tool or as school supplies, and preparation in this direction takes a lot of time, and the plane has a clear advantage in that - you are offline and can fully concentrate. (laughs) And when I finish this and I have time left, I'll watch the last episode of Homeland, or see if I still enjoy the latest version of Angry Birds as much as I did with the first episode.
In addition to angry birds, you also play…
Most recently I have played Most Wanted, Reckless 2 and NOVA 3. I also like SG: DeadZone and I also bought Minecraft… but I haven't fallen into the madness of this game yet, I guess I need more time.
What books have you read lately?
There's more - fiction-wise, I've finished reading Melevil by R. Merle and re-listened to the Steve Jobs biography three days ago as an audiobook. Immediately after the release, I started the last chapters, which I know from "my outsider's point of view" and I was interested in the view directly from the Apple environment. I set the audiobook in Czech from the first chapter and listened to the biography from the very beginning. By the way, I enjoy audiobooks more and more in combination with traveling. And if I look in iBooks, in recent days I have been studying a lot of books labeled Mac OS X Support Essentials, which are intended for OS X certifications. Which is not really fiction, but rather dense technical literature, I would almost say non-fiction. (laughter)
Was it a classic book or just a collection of zeros and ones?
They were all bits and pieces, I have a book in the form of atoms by Jo Nesb by my bed... I should probably pay attention to it soon, I got it last Christmas and if I get a sequel to this I should hurry. I confess that, if new books are offered in electronic form, I clearly prefer the version with zeros and ones. I don't need the feeling of paper to properly enjoy the story, an electronic reader is enough for me and fully suits me. And if it is a book where I need to mark the text and continue to work with it, the electronic version clearly leads the way.
If a person comes across you on the Internet, they will learn not only about your travels and hobbies. Quite often you write: I tried this gadget... What has caught your attention lately? Is it not piling up at home?
Gadgets have always been my thing, and as soon as it can be connected to iOS or Mac, I want to test it out. (laughs) Which is leading to some overwhelm at the moment. I have the exact opposite problem I had years ago. Now I'm really into the smart home, so over Christmas I'll be testing Belkin's WeMo, which can even be linked via iftt.com, which I think is absolutely brilliant. Philips Hue is another gadget I'm looking forward to, thanks to which I will be able to change the color of light bulbs at home using my iPhone. (laughs) And just yesterday I was putting a link on Twitter about Koubachi, which is an electronic plant watcher. It's an extreme of course, but it's fascinating to see how we're able to connect technology with everyday life. And then, of course, all the accessories for iOS such as external drives, home clouds, styluses and the like.
What did you want to be when you were little?
Astronaut of course, ABC magazine used to run great comics in my childhood and quite a few of them focused on science fiction and space in general. And if you add to that the fact that all the children's stickers and Lego sets revolved around spaceships, it's probably clear what I wanted to be. I probably won't be able to fulfill this original profession, but I believe that in a few years (perhaps tens of years) the journey to space will be available even for ordinary mortals, so I will fulfill my dream at least as a tourist. (laughter)
How one becomes: Apple Authorized Tech Series Presenter, Apple Sales Trainer, Apple Professional Development Trainer, Apple Distinguished Educator…
If you want to train Apple sw or hw, you basically have two ways. Either you will go the way of "free" certification, which means that you will focus on IT or Pro applications such as OS X, Aperture or Final Cut. If you do the initial certification and have training experience, you just need to undergo the so-called T3 (Train the Trainer), where you will receive from your mentor a several-day demonstration of how to train the given course and you yourself have to retrain part of it back to him. If you pass the test again and your mentor judges that you have sufficient know-how and skills to pass on the given content, you become a trainer. You can find more information at training.apple.com, it is quite time-consuming to absorb all the knowledge, financially, the given certification will cost several tens of thousands of crowns + of course travel, hotels, plane tickets and the like depending on the place where the given T3 takes place. Within this branch, I focused on IT, specifically on Mac OS X.
The second way is to train directly for Apple, where in my case I was approached directly and given the opportunity to train for the Sales team, I also help in the educational segment and now I focus more on training on the integration of iOS and Mac within the so-called Tech series.
What comes to mind when I say Apple?
Innovation, Think different, great products, faith in your own path.
For me, Apple has been a brand that has been able to bring new perspectives to current products since the beginning of my perception of the company. At first I was fascinated by the OS because it had a graphical interface and I only knew the command line and Norton Commander from PC. Then the entanglement, I will never forget to this day how surprised I was when I ejected the floppy disk by throwing it in the trash in the 7.6 system. That was something fantastic. Of course, from today's point of view, it seems insignificant, but for me it was the moment when I understood that you can look at the computer a little differently than as a gray box, the operation of which requires you to study the manual for a week. The focus on detail and the interconnectedness of SW and HW got me, and I still find them in Apple products.
The Think Different ad for me expresses that initial idea that was presented after Steve came back and as long as this is true, as long as it is true that Apple is making new products that are not subject to the dictates of the market, that are not subject to business goals, but will primarily be about innovation, it will I like the company. This is the main difference that I see in Apple and I firmly believe that it will remain in the DNA of this company - the first thing is not the sale, the first thing is the product. And this is also related to the belief in one's own path, which is sometimes a little different than what the market and analysts see. But I probably don't need to attach specific examples on a server like this one. (laughter)
I would say that recently Apple has accumulated more blunders, for example Maps, slow disks in the cheapest iMac models, non-replaceable RAM... This does not seem innovative to me, I take it as fooling the customer and pulling money!
Fooling the customer and pulling money? Do you really see it that way? Each customer can decide whether this route suits him or not. If I enjoy tinkering with computers, I probably won't buy a MacBook Air, but a kit. And apparently Apple customers expect more from Apple products than a series of configurations and the use of a screwdriver to replace RAM. After all, innovation has nothing to do with components, but with how the product fits into the market, how it changes it with its approach. It's the same as if we were discussing what parts it has inside the iPad mini. Innovation is the concept of the device as a whole. The components are only a partial part of the whole solution. And as for the maps, everyone can read the official statement on apple.com.
Peter, we did not understand each other... I am also not a fan of screwdrivers and do it yourself at home. I have a six-year-old iMac at home, in which I replaced the RAM memory myself. I shut down the computer, simply took out the old RAM, put in the new, and I was done. This is also why I like Apple. Now when I buy a new iMac, laptop, I have to think about how much RAM I want and pay extra for a faster disk, which by the way was included in the 2011 models? Do you think this is the innovative approach?
From my point of view, innovation is what the iMac looks like and what it is able to offer the customer as a whole - i.e. not only appearance, but also OS X, combination with Apple TV, the possibility to buy music, iCloud and the like. The speed of the disk is not what sets the innovation in my view. If you think about who the base model of the iMac is intended for, it's probably not customers who will recognize the difference between 5400 vs 7200 or more disk revolutions. And in principle they don't want to deal with this either. They want to buy a computer that won't bother them with options they don't understand and they primarily need to do their work or play on it.
If, on the other hand, you want to have an iMac according to your taste, you can choose a variant with a Fusion Drive and a larger RAM capacity. And as computers become more and more consumer goods, so does the possibility of configurability. Apple has always tried to make computers for home use, for the customer. And the new iMac is exactly that machine - it gives the average customer a finished product, if I want more, I can set up my own configuration.
Efficiency, podcasts and the web
Which clients do you provide training to?
As far as Mac and iOS training is concerned, it is of course training directly for Apple, Apple partners or companies that want to integrate iOS and Mac into their network and workflow and need help. As part of the iPadveskole.cz activity, I also help with the deployment of iPads in schools, and I train for Apple abroad as part of the Apple Leadership Tour event. And it is a wonderful experience to have the opportunity to train in, for example, India, the United Arab Emirates or Italy. The different mentality of the participants puts new demands on me in terms of adapting the presentation to a different and often unfamiliar environment and is currently a direction that I enjoy a lot and forces me to improve in what I do.
Try to introduce the iPadveskole.cz project to our readers.
The goal of iPadveskole.cz is to show specific examples of how the iPad is used in our schools, so we try to get more detailed information from Apple EDU partners about their use in schools and pass them on. The second level is applications. The App Store offers so many these days that we try to select the most interesting ones and offer them to readers in a ready-made form - i.e. with a short description, link, images and the like.
What about your GTD training?
GTD is a slightly different target group and clients include both large companies - for example Oracle, ING, ČEZ, ČSOB and T-Mobile, so I had the opportunity to train and get to know teams from Inmite, Symbio and Outbreak. It's amazing to see how each company has slightly different needs, and this contact with the customer gives me the opportunity to get to know them and at the same time try to bend GTD, or tailor it, to their needs. In the end, the point is not so much to explain GTD, but to understand what state the client is in and how specifically what I know can help them.
Your other activities include podcasts. Aren't they already a bit past their zenith?
Do you think we are too old for them? (laughs) Or is it already "obsolete" technology?
People no longer sit for ten minutes or more at the computer and watch video, photos... I would say that they are not interested.
I don't feel this at all, the way in which people consume content is certainly changing, e.g. just as an audio backdrop at work, or while traveling in a car or public transport, but they still want information and we don't feel it in terms of viewership. Of course, if we do a 60 minute podcast, it's less likely that everyone will watch it to the end compared to a 3 minute shot, but as I said, the place where people listen to podcasts is changing, someone will listen to it in multiple parts, but the hunger for information, after specific information is still there and the length is not a limit that would make our fans stop watching podcasts.
As such, the web has accelerated its virtual life. People (I think so) are no longer willing to read longer texts, a photo from Instagram, a small "ublog" or a Twitter feed from the right is enough for them. Even Apple plans to release its products in a one-year innovation cycle, and there are even rumors of a six-month cycle for iZarizeni.
You're right, I certainly observe the same trend in myself, when I try to read and get information in smaller pieces, and actually the information that I pass on to people is better received in smaller doses than in the framework of, for example, an all-day training or a 90-minute podcast. The world is certainly moving in this direction, but the problem is that if we cannot immerse ourselves in the topic, we often solve only a partial problem, but do not see things from a larger perspective. That's why I try (and sometimes force myself) to tackle bigger books, longer podcasts (in terms of listening) and the like. Traveling by train, plane or car is ideal for this. Simply getting more time on one area is, in my view, key to understanding more, learning more. Even if time is against us. On the other hand, Twitter or Instagram are great for direction, for explaining how the author thinks. But not enough for understanding.
You can choose, filter, but I see it as information overload.
Each of us decides for ourselves how much we allow ourselves to be overwhelmed by information, it is our choice whether we prefer short messages from Twitter, in-depth analyzes on a blog, or whether we let information from television and Facebook flow into our lives.
How do you see the future of the Internet? Recently, there has been a great effort from various parties to regulate it on the grounds that this channel spreads pornography, violates copyright...
I don't really believe that the internet can be completely tamed, there will always be ways to get information that will be regulated. On the other hand, from the point of view of an ordinary user, regulation will certainly occur and is already occurring. It will be influenced by both mobile operators (who may be able to change fees depending on how we use the data connection), and of course providers, but also search engines and content providers. There will always be a drive for influence that has to do with power and information, but on the other hand, there will always be a group of people who will be able to overcome this limitation and use the Internet in its true, original form.
iCon
There are a lot of rumors about the iCON that you have your fingers in. Try introducing him.
iCON is a conference, a festival that I am very much looking forward to. I had the opportunity to visit a number of conferences that were focused on Apple - be it MacWorld, Apple Expo or Mac Expo and I thought how wonderful it would be to bring this concept to us. But the right time came only now, when I discussed this topic together with Jasna Sýkorová and Ondřej Sobička this summer, and I found out that I am not the only one who has this dream. And since Apple basically only does its own product launch conferences, we had to design the entire iCON ourselves the way we wanted it to look.
What can visitors expect?
To give you an idea, it will be a two-day event that will take place in Prague 6 at the Technical Library on February 15 and 16, 2013, and which consists of several parts. iCON Expo will be a public part, accessible for free, where there will be both the stands of all exhibitors and thus the opportunity to see all locally available accessories in one place, but the Expo will also include public lectures. iCON Business will be an event on Friday (February 15), which will be focused primarily on Apple from a business perspective - ie. how Apple today compares to other players on our and the global mobile market - we will have both unique local research and a foreign speaker who will place Apple in a global context. This day will also bring information on how to get there and what to expect if you want to start selling in the Apple ecosystem, for example through iBooks or the App Store, how to use the iPad for work, how to integrate iOS into the company, and the like. Saturday, on the other hand, will be community based, in the spirit of "What can I do with an iPhone, iPad or Mac" and "How to do it". This part is called iCON Life. We see a lot of people who have no idea what they can do with their Apple products and we would like to show them that the potential is much bigger than Safari, Mail and Angry Birds. So Saturday will be about apps, how-tos, tips, music, photos, videos and entertainment as such. If visitors want to go more in-depth, we have prepared workshops for them on both days - both in the technical area and in the entertainment level (photo, music, video). And we would like to close the whole festival with a common section, which we call the iCON Party... and it probably needs no explanation. (laughter)
More information will follow iconprague.cz so on our Facebook or Twitter. I look forward to seeing you at the Technical Library on February 15 and 16, 2013!
facebook.com/pages/iCON-Prague
Thanks for the interview!
Oh the spelling…
Otherwise nice.
Hello. Can you please be specific? What do you think is wrong? I will fix it.
Very nice - thanks Libor ;-)
Very interesting honor, thank you!
Nice article, I am personally very happy to wait for new podcasts from Mára and Březina.
Thanks for the article too. Just a small note on the point about apple touchpads. So I think a little bit that when the notebook drive lasted 4 or more years, not only structurally, but especially the possibility of upgrading (the computer started swapping, more ram was bought, disk space ran out, a bigger disk was bought).
Now it occurs to me that I will buy an Air with 2GB of ram and when my needs are reduced to a lot in a year, it is not enough to take a screwdriver, but I have to go to the store for a whole new computer, but that's about the time. And de facto everyone is switching to this college (perhaps mainly because of Apple), so all you have to do is shut your ears and adapt to it.
I also agree with that, I'm not saying that Apple sleepers should have replaceable processors and graphics cards, but RAMs and disks, that's the basis in my opinion... Otherwise, nice article and I'm looking forward to the next digit :)
After this article, Mr. Mara joined the ranks of people who I don't consider to be experts, riding on the wave of Apple's popularity, taking advantage of the stupidity of people who can't help themselves. It is naive to believe that Apple only wants to do good and beautiful things. I don't see why things that are visibly bad are stopped. The passage where it says
“Disk speed is not what drives innovation in my view. If you think about who the base model of the iMac is intended for, then in principle they are probably not customers who will know the difference between 5400 vs 7200 or more disk revolutions"
This is such a lie and demagoguery, does he really think that people are that stupid? Why do people have to be fanatical and stupid all the time, you can't look at things realistically, the way things are.
Otherwise, Apple has enabled the choice of FD for the entry model of the iMac. And everyone got their own seat. Especially the smart people here who scold the others who are not afraid to write the truth about things, as Michal Zdansky wrote the article.
http://www.macrumors.com/2013/01/05/fusion-drive-now-available-as-option-for-low-end-21-5-imac/
I have a base model 27″ iMac and I am totally confused if I have 5400 or 7200 rpm. My girlfriend has a 5-year-old iMac and she's totally confused whether her HDD is 5400 or 7200 rpm.
I do not consider this passage you pulled out to be "such creep and demagoguery". There are people who really don't care how many cores their processor has, what frequency it is clocked at (is that what it's called?) or how many revolutions the hard drive allows. It is important to me that everything works as it should and looks good. Yes, I am the type of customer who is willing to pay extra for quality design and materials.
So you like yourself among fools who pay money for something and don't know what, I'd say you'd be a snob. The debate here about FD is an indication that people are able to buy anything they can get their hands on, Apple itself changed the configuration, precisely on the basis of customer objections. Czechs will only buy everything if it's nicely packaged, see separates and other shit, and they'll clap for it.
You probably didn't quite understand it, but thanks for the clarification anyway. What would I do without you, dear Lexar?! I finally know I'm a snob :)
It's strange when you say that you don't care what kind of disk and processor your computer has. Based on the fact that you visit this website and your knowledge of the things that are discussed here is visible, I can't think of anything else why you buy Apple products. Yes, Apple products are beautiful, efficient and increase work productivity. In the last model, however, Apple stepped aside and overdid it a bit. This company is a clean business and money comes first. If Apple introduced a new iMac with a standard disk that previous models had, no one would object. Apple, however, forced customers to go to a higher model if they wanted to reach FD. The last time he changed the configuration, he changed his offer, probably based on the customer's dislike. But even so, he pulls 6 thousand out of his pockets unnecessarily. As part of the bridging, the usefulness is thus limited. If Apple wants to continue to determine the direction, it should have given FD already in the foundation, or offered only SSD, or left everything to the customer's choice, which disk they choose. So it all seems like a steal, and wanting more than twice as much for RAM and an SSD drive only confirms it. Yes, many people buy it as it is, out of ignorance, but here we are on the website where I analyze and describe individual products. The analysis led to the opinion that the basic iMac model is partly a step backwards. I see no reason not to see this fact and apologize for this company, unless I would buy a significant amount of shares.
Mr. Lexar,
1/ I don't claim that Apple does good, as far as I know Apple, it is a company whose primary interest is to produce great products, so the people who work inside the company think about it. The primary thing is not to make money. But that doesn't mean that the company doesn't value its quality and wants to get paid for its products. But it's a slightly different thought process than when you build a company primarily to make money. It's a matter of priorities.
2/ Ad expertise and popularity, or the effort to take advantage of the current wave - try googling a little and find out how long I've been using a Mac and how much energy I've devoted to understanding these products, learning to master them and selling my knowledge. Then let's talk about wool and expertise. Ideally, try to write your name and the experience you have, so that I have the same opportunity.
3/ As for hw components and what the computer is made of. If it were important to me what parts the computer is made of and I would decide the price according to the components, I would not buy a Mac, but would go to a seller of individual components and assemble my "dream" machine. I honestly don't care what's inside a computer, just like I don't care how many horses my car has. My needs are based on what I will be doing on the computer, and the design, user interface, how quickly I can master the given product and integrate it into my own workflow and many other aspects also play a role here. I don't quite belong to the benchmark. The disc heads are the last ones, because of which I would be puzzled. That's my point of view, I understand that many people have a different point of view, fortunately today there is such a huge selection of products that everyone can be satisfied.
Just one more time, people judge products by other criteria than the sum of the prices of the individual components. At least try to accept this fact if you no longer understand it.
Peter Mara
Mr. Maro,
1. Apple is a company like any other where the primary thing is profit, and as you know, Jobs was very active in sales and always knew the price. In fact, Wozniak was the one who wanted to make great products and do good. So if I don't agree, maybe I'm wrong and in time I'll find out that I'm not right. I don't take your opinion and I respect it.
2. I would not like to touch your ego, but you smell a bit of self-praise, leave the judgment to others, I once read your articles on Mujmac, I imagine that you had a better judgment then.
3. As for the choice of HD, I stand by it, this component is so essential, it is the bottleneck in the speed of the computer, and with today's difficulty of reading and writing ML, it is surprising that Apple installed such a slow disk in the desktop computer, in the Mac Mini I would understand, it's the starter version, model, but not for the iMac. But that wouldn't matter if Apple gave customers a choice and didn't force them into meaningless configurations. I do not share this opinion, but so do the council of orthodox Macars.
If you're comparing it with cars, I'd compare the new iMac to the new Skoda Octavia, they put a 60kW engine in it as well, maybe some blonde won't mind it, a guy will be over it, but he'll shake his head.
Good luck, Lexar.
Mr. Lexar,
1. Apple is a company that makes money, where profit plays an important role (it enables, for example, further investment in development and research), but it is not in the first place. Jobs was not just a businessman. That company has changed the world several times, and from my point of view, for the better. That's the "good" for me. And yes, she got paid for it, which is a way I fully respect, if you do your job well, you have the right to get paid for it, the market can tell you whether it agrees with your price or not. I don't believe that good = free, which is the path that Woz wanted to take, and I believe that if Woz was at the helm, even with all the respect I have for him, that society and today's world would look different. And I doubt that the changes that Apple pushed would happen. Of course, each of us can have a different opinion, which can differ, this is mine.
If the company changes and priorities change, I firmly believe that I will know this and direct all activities in a different direction.
2. I will leave the assessment of the "stink of self-praise" to others, my answer came from the reaction to your anonymous comment under the article, which was written in a style that seemed to me to be unnecessarily aggressive (there was something about lying), but that is normal in discussions. I don't know who you are, I don't know your name, I don't know your job. For that reason, I wrote what I wrote about myself, it doesn't come across as self-praise, it comes across as a summary of fact. That is all. I have no problem stating what I do and what I do, I did not write about myself that I am a world champion. At the same time, I do not claim that I am infallible. I have no problem admitting my mistake, but I'm not ashamed of my work and results. If I say something stupid somewhere and you correct me and you are right, I will apologize to you.
3. I agree that it is the bottleneck in the computer, but I am afraid that we are all talking about something different. It would definitely be great if there was a faster disk or maybe an SSD. But that is not what creating a computer and offering it to the customer is about. Every product has its potential customer and as you describe, this computer is probably intended for a group of people who will not deal with this fact = blonde. The guys (Orthodox Macari?) will buy something else, and it is recommended that each of us chooses a product that suits him. I stated that the computer is not only about the benchmark. But I don't expect that we will find agreement here and understand why many people don't like it, but it's simply about a different view of the product, that's all. I see a lot of different points of view there and I understand why the company decided that way.
Good evening, Petr Mara
Yes, you are right Mr. Maro, Apple is doing wonderful things and has changed the world. I appreciate your work, you have brought a lot to the apple community here in the Czech Republic in recent years. You've always managed to have a realistic view of things, so I don't understand why you show so much servility in the case of the last very popular product, where you can see obvious sidestepping. My opinion is that Jonathan Ive was given too much space after the death of Jobs and design took precedence over utility. Under Jobs, this model would not have passed like this, that's my point of view. What irritates me the most is the small choice for BTO, the original iMac model did not even offer the FD option, and last week Apple changed BTO, and here you can see that my objections are based on facts that are true. Why would Apple just change its offer within a few weeks? I can observe the further development of the new model, there is certainly room for improvement!
Good luck to you. Lexar
Please don't take it as if I want to have the last word :) but we are both discussing something else - in the interview I talked about whether the innovative data access to the iMac is a disk with 5200 revolutions and I stated that from my point of view it is not , which defines innovation. You wrote that I am a liar and a demagogue, I responded to you that the defined target group for this machine does not know the disk speed and that for me personally the product is not just one size higher. And now you argue that Apple will offer the iMac in BTO with Fusion Drive. But we didn't talk about it anywhere during the whole time - the basic model has 5200 rpm and whoever wants can choose a different product variant or a different machine, which I mentioned at least twice (at least I hope I didn't calculate it now). As we mentioned, it would certainly be better if the machine was offered with a faster disk or SSD, but that has nothing to do with what was discussed in the article. I stated that I understood why Apple granted this.
We are both talking about another problem, you don't mind that there is a disk with 5200 revolutions, but that FD was not in the offer from the beginning, but that is not related to the whole discussion. Of course, I agree that it is good that the FD option is on offer and it is undoubtedly the right step, but it has no effect on the above and my answer in the article, and it does not make any sense.
If I'm wrong and missed something in my original response, please correct me.
Good evening
Peter Mara
Note, I don't know if this comment will appear ABOVE your response, but you can't press the Reply button on your reply, it's not available.
Maybe I used too strong words like liar, I would leave the demagoguery, because in a way it is demagogic. Apple keeps on innovating the design, in general the iMac delivers as much as possible, and because everything is related to everything, Apple was probably forced to use a 2.5" drive for the basic model, I don't see why with 5400 revolutions when there are also 5400 revolutions on the market. One question in the conversation with you also touched on this topic, maybe I should have written it down more, I mentioned it in the discussion under another article, but originally Apple did not provide BTO FD at all in the basic version, forcing the customer to upgrade to a more expensive version. after a while he changed the offer. For me, this is a purely marketing matter, even so FD has to be paid more expensively. I'm not saying that the model won't find its customers with a slow-speed disk, but it's certainly not acceptable for experienced users who own older models and are looking for new ones and see that in order to have a reasonably fast machine, they have to dig deeper into their wallets. As a long-term user who would like to buy a new iMac, this will come as a slap in the face. I've always bought the basic model, this time I'll probably skip the whole year. That's why I'm outraged that I don't imagine innovation this way and outraged that people don't care, obviously people don't care. Maybe it doesn't matter to people who don't know anything about it. I quoted the passage where you mention it, I was only commenting specifically on this matter. The configuration with a XNUMX disk seems to me to be unfortunate and not innovative at all, and customers see it as the integrated graphics of the new Mac mini.
Lexar
OK, one more time.
In the interview, the topic of innovation was discussed, and I responded that the speed of the disc has nothing to do with innovation as such, but that the whole product and its concept is what is innovative. Even if there were 7200 revolutions, it's simply not an innovation, it's a device configuration.
In the same way, Apple customers usually buy the product as a whole, we may like it or we may not like it, but that's just the way it is. And yes, there is a group of people who solve questions. It is possible that it is also our local specifics, but believe me, customers usually solve something other than disk rotations, it is a matter of needs and whether the given product will solve my needs. Your needs are probably different than the usual iMac targets.
At the same time, I stated that the customer can choose the option he likes, which he can. It is up to each of us to choose what we like. You can also choose a variant other than the basic iMac.
We can discuss why the version with FD was not listed immediately at the start of sales. We can discuss why seasoned Mac users don't like it, or we can talk about why Apple made that decision. Of course we can and I understand that you don't like it, but this was not the subject of the discussion. As I mentioned, of course it would be great if that configuration had a faster drive, but:
A/ disk revolutions have nothing to do with the innovative approach we were talking about and that was the question above
B/ It is simply the creation of a device that consists of components, Apple came to the conclusion that this disk is enough for the target group. And if they come to the conclusion that the market does not respond to it, then change the view and put a faster disk there. I'm just saying that I understand how the product is made and from the data there, this disc is one of the decisions they had to make. I'm not saying I'm excited about this disc being out there.
We understand?
In my opinion, the review on the Arstechnika website describes it best. I don't understand what your innovation is, when functionality and performance are limited due to compactness. What is the significance for the user of a desktop PC that it is thin again, when its thinness is at the expense of performance? How does this innovation fit into your workflow? This development of innovation has gone too far and Jonathan Ive has broken free, in my opinion. Jobs always managed to combine simplicity, design with functionality as Le Corbusier in architecture should. So we don't understand each other on this and I probably won't.
http://arstechnica.com/apple/2012/12/review-21-5-inch-2012-imac-takes-two-steps-forward-one-step-back/
As part of the upgrade, you have a new design and the OPTION to configure the iMac to your liking, if the performance is not enough for you, you can upgrade to 27″. You have the so-called CHOICE option.
You don't like that the base version of the iMac doesn't meet your expectations. I'm sorry, but I believe that innovation takes place at a different level than the disk benchmark.
Great direction thanks and I look forward to SEEING you at ICON.
For example: "... there were great comics in ABC magazine when I was a kid, and quite a few of them focused on science fiction and space in general ..."
came out - comics (agreement of the predicate with the subject)
Somehow I didn't understand from the article what the guy can actually do and what he's good at, but it will probably be something.. We have Lego, cosmonautics and iPad in common :-)