Philip Houska iPads are becoming more and more popular in a segment that Apple did not initially focus on. Less than half of all sales are orders from the government and corporate sector. The research was carried out by an analytical company Forrester.
When Steve Jobs introduced the first iPad six years ago, he characterized it as "a device that customers will love." But by the word "customers" he meant a typical consumer segment of users. But now the tables are turning and apple tablets that are experiencing quarterly sales slumps, is especially popular with companies and government institutions.
"Apple has more power in the business market than in the consumer market," he told the paper The New York Times Frank Gillet, an analyst from the company Forrester. And it really is. In addition, Apple takes such steps that significantly help this.
In 2014 merged with the previously so hated IBM, to create a suite of enterprise-oriented iOS apps. In the same year, he also started working with companies Cisco Systems a SAP, to make sure iPads work properly in the corporate world.
It also gained attention from the corporate and government market by collaborating with rival Microsoft. The combination of these two giants resulted in a successful Office package with full functionality on iPad Pros, which are, by the way, one of the main pillars of success in the business world. Even with the help of this integration, Apple can promote its largest tablet as a replacement for a desktop computer, which is very important to it recently. This is also confirmed by the recently released advertising spot.
Although the success of iPads in this specific market may seem somewhat surprising, it makes sense given the competing tablet devices. Compared to Android, it has better security and, compared to the Windows operating system, it can be proud of a much wider and better base of touch applications that provide the right control comfort.
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However, Apple will now have to focus on how to balance the imaginary scales between consumer and corporate popularity. For Tim Cook, the chief executive, it's a situation he no doubt cares deeply about. It is he who does not hide the fact that iPads could replace all desktop computers and laptops in the future, and therefore his concentration on the following developments must be really high.
This is the opinion of some analytical company, which passes it off as a slow bond. It's not a temporary situation until all the bugs are caught on Windowsw 10 and then I will dominate devices 2-1 and of course Windows too. I give it 2 years at most
Well, I'll remember you in two years :) Because MS has killed the mobile sphere decently and is trying to keep at least the desktop one, but even here people are talking about diversion in surveys. I'm not saying that MS will get away with it, but they can dream of dominance.
Agreement