Adam Kos The DPreview website was one of the best known in the field of classic cameras, be it SLR, mirrorless or compact cameras. Of course, he was also interested in mobile photography to keep up with the emerging trend. It wasn't enough. Amazon has now buried it just as most of the world only takes pictures on the devices they find in their pockets - mobile phones.
Everything comes to an end, era DPreview but lasted a relatively respectable 25 years. It was founded in 1998 by husband and wife Phil and Joanna Askey, but in 2007 it was bought by Amazon. The amount he paid was not disclosed. It is Amazon who has now decided that on April 10, the website will be closed for good. Along with it, comprehensive tests of cameras and lenses across decades will be buried.
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Amazon, like many of the world's largest companies, is undergoing a restructuring process in which they are laying off people in large numbers. Since the beginning of the year, it is supposed to be around 27 employees (out of a total of 1,6 million). And who is interested in classic cameras today? Unfortunately for all photographers, mobile phones have taken off to such an extent that nowadays many are enough to use them as their primary photography device and get by without any other advanced technology.
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They are used not only for taking snapshots, but also for magazine covers, commercials, music videos and feature films. It is not for nothing that smartphone manufacturers also try to place considerable emphasis on the photo technology of their devices, because users hear about it. Sales of classic photography equipment are falling, interest is dwindling, and therefore Amazon has assessed that it no longer makes sense to maintain DPreview.
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And that's still coming with AI
It is another nail in the coffin of the entire industry and it is a question of how long others can resist. Among the popular photography websites are, for example, DIY photography or PetaPixel, where some retired DPreview editors are moving. The rise of artificial intelligence is also a clear problem. She may not yet be able to create completely realistic portraits, but what is not today can be tomorrow.
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This begs the question, why pay a photographer for a series of pictures when you can just tell artificial intelligence to generate your family somewhere on the moon, and it will do it without a word. Moreover, you can easily just use your iPhone, in which you can immediately take the appropriate selfie. Fortunately, he (probably) still won't be able to report. However, everything points to the fact that professional photographers will have a hard time fighting for every customer in the future.
