Adam Kos Podcasts – the spoken word of the new generation – are experiencing an ever-increasing boom. Of course, this is helped by the current times, when we still can't go anywhere much and new video content can no longer keep up with our pace of consumption. And with what is gaining popularity, the question of monetization goes hand in hand. What was free until now may not be free in the future.
Coronavirus a Clubhouse, these are the basic popularity triggers podcasts, which have been here with us since 2004. The coronavirus forced people to look for additional content that had been hidden from them until now, because they spent significantly more time at home, Clubhouse then simply popularized the spoken word as such. Listenability podcasts so it skyrocketed and not only Apple but also Spotify noticed it. And why not make money on something that is currently sizzling?
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Amaya Toman Notably different pricing
Vast majority podcasts its free. Of course, you can pay for them for years. This is most often for premium content, content without ads, but also just to support your favorite creators. And now Apple has come up with it. It will offer creators the opportunity to earn money within its Apple Podcasts app. Until now, they had to look for third-party solutions, such as the Patreon platform.
Creator so Apple pays 549 CZK per year for the opportunity to earn from its subscribers. However, he still takes a common 30% from each such person (in the second year it should be only 15%). The amount that the creator will collect from subscribers will be determined by himself. Spotify has a different approach and currently only selects those channels that listeners can pay for bonus material, not basic podcast. Of course, the list will gradually grow, with Spotify not taking a penny for the first two years. From 2023, however, it will be 5% of the channel's total earnings. However, the amount of the subscription will be fixed, ranging from three to $8 per month.
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Benjamin Levicek All or nothing?
But what we don't know yet, at least at Apple, is what content will be paid for. Of course, even the premium one is offered for the first time, but why doesn't the creator also charge for the regular one, which is now freely available? After all, Clubhouse handles monetization for its speakers to which attendees will contribute. Of course, not everything has to be legally charged. Various creators create content because they enjoy it, because they want to say something to the world, and because they have any other reason for doing so, not to make some money.
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So there will be at least three big players with podcasts - Patreon, Apple Podcasts and Spotify. They all follow the same strategy, i.e. paying a subscription for the watched channel. It's a shame, at least for Spotify, which could have taken the risk of ditching the busy mode Patreon and try something else. For example, all content, including the premium content, could be offered as part of a higher subscription tariff, while the creators would earn the classic tenths from it, just like listening to music. Even if you probably wouldn't get rich from it, the wolf would eat itself and the goat would remain whole.
Czech Radio publishes many quality podcasts for free (e.g. Meteor, Planetarium, Record of foreign correspondents...)