Ondrej Holzman It may sound crazy at first, but Andrew Murphy of Wolf Ventures quite seriously answers the question, when Apple could win its first Oscar:
We think Apple will win an Oscar within five years. That's how long it will take him to increase investment in original content from less than $200 million today to five to seven billion dollars a year. The reason we expect this kind of investment from Apple in original content five years from now is because Apple needs to catch up with Netflix and Amazon, with the former likely spending over $10 billion a year by then.
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Apple's new TV shows are just the beginning. We expect Netflix, Amazon and Apple to continue to increase investment in content in the coming years. And you will pay for what you get. Netflix and Apple will eventually achieve the same rave reviews for their exclusive content that Amazon is getting now. We strongly believe in the benefits of distributed content delivery and distributed content owners. Apple is well-positioned to make significant investments in original content, distribute it in new ways, and increase synergy across its massive ecosystem of users and devices. We believe this powerful position will ultimately result in a big win for Apple. Until then, enjoy the Oscars!
Loup Ventures is an investment VC firm with a focus on virtual and augmented reality, artificial intelligence and robotics, which was founded last year by Gene Munster together with colleagues. He previously worked as an analyst for many years, among other things, with the Apple company, so he has a good insight into its functioning. But that's just an aside.
It is important to mention with regard to the text quoted above that the idea of Apple winning an Oscar is certainly not unrealistic. This year, Amazon became the first streaming service to receive major recognition at the Academy Awards.
Drama Manchester by the Sea, for which Amazon bought the distribution rights, received six nominations in major categories, including Best Picture. The film won Oscars for the main male role (Casey Affleck) and the screenplay (Kenneth Lonergan). Netflix also already has Oscar nominations since it started buying rights, but so far only in the documentary category.
For now, Apple is behind the competition in this regard, but they will hardly be this year news Planet of the Apps a carpool Karaoke only the first and at the same time the last swallows. Apple will primarily want to touch the market with this and does not hide that it is planning further investments in its own content.
According to developments so far – which is also reflected by Loup Ventures' mention of dispersed distribution and content owners – in addition, proprietary and exclusive content will likely be key to attracting users and improving market position. This is now being confirmed by Netflix and increasingly Amazon in the area of series and films. Many are now waiting for Apple, which is starting out low-key with Apple Music but could quickly become a similarly strong player.
https://uploads.disquscdn.com/images/9bc5464f58e1ece8c457123efa3993aeb48ab81935282920620873365ba07c2d.jpg Apple has no reason to collect any awards for film production, it is to create HW and SW!!! Portfolio is one big disaster!